Basics Typography 03: Understanding Type
Published on 4. March 2013
Book
Paperback/Softback
184 pages
978-2-940411-82-5 (ISBN)
Description
Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work.
If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here. This book is about looking closer at what most take for granted. Once hooked, you will never see type in the same way again.
If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here. This book is about looking closer at what most take for granted. Once hooked, you will never see type in the same way again.
Reviews / Votes
The design philosophy is clearly visible. AVA books are exactly the type of texts that students will respond to. * Alan Meades, Canterbury Christ Church University, UK * Great introduction to this subject, it gives good guidance to fledgling designers and expands knowledge without being over technical or too basic. a great title for year one design graduates, or anyone who uses type. -- Gary Martin, London College of Communication, UK Great book. Comprehensive, well written and a worthwhile addition to any graphic design students bookshelf. * Andy Ellison, Nottingham Trent University, UK *More details
Series
Language
English
Place of publication
Lausanne
Switzerland
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Illustrations
200 colour illus
Dimensions
Height: 230 mm
Width: 160 mm
Thickness: 16 mm
Weight
523 gr
ISBN-13
978-2-940411-82-5 (9782940411825)
DOI
CBID177971
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Michael Harkins was a director within a successful graphic design company before returning to education to teach full time. He is course leader for MA Graphic Design at the University of Portsmouth, UK.
Content
Chapter 1: What is type?
Type today
The development of type
Case study 1 - Francessco Griffo: Punchcutter
Describing type
Task 1: Serifs
Chapter 2: Type genealogy
Keep it in the family
Distant relations
Case study 2 - Adrian Frutiger and 'Univers'
What's in a name?
Chapter 3: Type in context
General types
Case Study 3 - Fiona Ross and non-Latin types
Type relationships
A need to reclassify?
Task 2: A need to reclassify?
Choosing types - what to consider
Task 3: Appropriateness
Chapter 4: Old, new and familiar faces
Regular types
Genuine types
Case study 4 - The Garamond(s)
Unique types
Finding type
Task 4: Old and new
Chapter 5: Identifying type
Type spotting
Case study 5 - Erik Spiekermann a life in type
Genetically modified types
Task 5: A few good types
Chapter 6: Type and technology
The big reunion
Case study 6 - Jeremy Tankard digital font design
Common type formats
Task 6: OpenType functions
Type today
The development of type
Case study 1 - Francessco Griffo: Punchcutter
Describing type
Task 1: Serifs
Chapter 2: Type genealogy
Keep it in the family
Distant relations
Case study 2 - Adrian Frutiger and 'Univers'
What's in a name?
Chapter 3: Type in context
General types
Case Study 3 - Fiona Ross and non-Latin types
Type relationships
A need to reclassify?
Task 2: A need to reclassify?
Choosing types - what to consider
Task 3: Appropriateness
Chapter 4: Old, new and familiar faces
Regular types
Genuine types
Case study 4 - The Garamond(s)
Unique types
Finding type
Task 4: Old and new
Chapter 5: Identifying type
Type spotting
Case study 5 - Erik Spiekermann a life in type
Genetically modified types
Task 5: A few good types
Chapter 6: Type and technology
The big reunion
Case study 6 - Jeremy Tankard digital font design
Common type formats
Task 6: OpenType functions