Celebration of Fools - An Inside Look at the Rise and Fall of JCPenney
Published on 16. July 2004
Book
Hardback
304 pages
978-0-8144-7159-3 (ISBN)
Description
Celebration of Fools is an insider's look at the rise and fall of Penney's remarkable history, charting the people and events behind this American institution
As entertaining as it is instructive, the book is a cautionary tale with universal implications for all of corporate America. Packed with compelling characters including the heroine, the highest-ranking woman at the company, the book takes readers through a number of settings, from the company's humble mid-western roots to the excesses of lush corporate headquarters.
Filled with valuable business lessons as well as astonishing revelations about an American icon, this is a book that will keep readers enthralled from first page till last.
As entertaining as it is instructive, the book is a cautionary tale with universal implications for all of corporate America. Packed with compelling characters including the heroine, the highest-ranking woman at the company, the book takes readers through a number of settings, from the company's humble mid-western roots to the excesses of lush corporate headquarters.
Filled with valuable business lessons as well as astonishing revelations about an American icon, this is a book that will keep readers enthralled from first page till last.
More details
Language
English
Place of publication
United States
Publishing group
HarperCollins Focus
Dimensions
Height: 93 mm
Width: 63 mm
Thickness: 13 mm
Weight
1 gr
ISBN-13
978-0-8144-7159-3 (9780814471593)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Bill Hare (City, ST) has won numerous awards in advertising, and for 15 years worked as a speechwriter for senior executive in Fortune 500 companies, including two CEOS at JCPenney.
Content
"JCPenney Home Office
Introduction
Part I The Founder
1 America's Famous Old Man
2 Kemmerer
3 Bumpkins in the Big Apple
4 All Their Managers Are Like Masons
5 The Bailout
Part II The Visionary
6 Socratic Method
7 Their Own Thing
8 Batten's Ascent
9 The Common Touch
10 A Quiet Man
11 The Memo
12 The Transaction Recorder
13 Last of the Good Men
Part III The Betrayer
14 New Blood
15 Bill Howell
16 The Taj MaHowell
17 The Designer
Photo Section
18 Showtime
19 The Golden Crescent
20 Onward and Upward
21 The Speech
22 Where Have All the Core Values Gone?
23 What If I Talk to W.R.?
Part IV The End
24 Jimmy-O the Farmer
25 There's Nothing There
26 Standing in His Underwear
27 The Funeral and HCSC
Acknowledgments"
Introduction
Part I The Founder
1 America's Famous Old Man
2 Kemmerer
3 Bumpkins in the Big Apple
4 All Their Managers Are Like Masons
5 The Bailout
Part II The Visionary
6 Socratic Method
7 Their Own Thing
8 Batten's Ascent
9 The Common Touch
10 A Quiet Man
11 The Memo
12 The Transaction Recorder
13 Last of the Good Men
Part III The Betrayer
14 New Blood
15 Bill Howell
16 The Taj MaHowell
17 The Designer
Photo Section
18 Showtime
19 The Golden Crescent
20 Onward and Upward
21 The Speech
22 Where Have All the Core Values Gone?
23 What If I Talk to W.R.?
Part IV The End
24 Jimmy-O the Farmer
25 There's Nothing There
26 Standing in His Underwear
27 The Funeral and HCSC
Acknowledgments"