One Semester Economics

This text is designed for students on business-related courses who have to understand the fundamental concepts of economics in one semester. The approach is non-technical and logically planned, so that the economics underpins the other material in a business studies course. A key feature of the author's approach is to demonstrate throughout the text why the study of economics is important in understanding business. The book is carefully structured to suit a one-semester course so that: each of the 12 chapters corresponds to a week of the course covering the appropriate topic in appropriate depth; the topics link into a logical linear progression through the subject but, equally, each chapter can be read alone; every chapter has a short reading list to give the reader more in-depth reading if they require it; throughout the book, up-to-date cases and examples from the business world are used to demonstrate the relationship of economics to business studies. The book should be useful to students of business and management who need to understand the fundamentals of economics, and who want an introduction that delivers only the relevant concepts.