Business Analysis
Intro Managerial Econ
Book
Paperback/Softback
400 pages
978-0-13-086862-6 (ISBN)
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Description
Designed for the non-economics student taking a managerial economics module on a business course, this text covers the essentials of managerial economics without using complex theory and maths. It shows economic tools and models working in practice through case-study examples.
More details
Language
English
Place of publication
Upper Saddle River
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 246 mm
Width: 189 mm
ISBN-13
978-0-13-086862-6 (9780130868626)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
What is a firm?; what is an industry?; the problem of information and uncertainty; an introduction to stakeholders and conflicting objectives - sales and pricing; stakeholders - the marketeers, the managers, the owners, employees and R&D; behavioural models and corporate governance; game theory; the international dimension; the need for strategy.