Business Communication
4th Edition
Published on 14. July 1998
Book
Hardback
600 pages
978-0-538-87817-3 (ISBN)
Description
This fundamentals, back-to-the-basics text provides complete coverage of topics and concepts in a student-accessible format and a shorter length. The text offers complete coverage of business English, including extensive practice and review in each end-of-chapter section. Three chapters are devoted to nonverbal and oral communication, and this edition has integrated technology throughout the chapters, including a dedicated chapter on technology issues and numerous Internet activities. This edition also retains its use of facing page models of good and bad examples of business writing.
This fundamentals, back-to-the-basics text provides complete coverage of topics and concepts in a student-accessible format and a shorter length. The text offers complete coverage of business English, including extensive practice and review in each end-of-chapter section. Three chapters are devoted to nonverbal and oral communication, and this edition has integrated technology throughout the chapters, including a dedicated chapter on technology issues and numerous Internet activities. This edition also retains its use of facing page models of good and bad examples of business writing.
This fundamentals, back-to-the-basics text provides complete coverage of topics and concepts in a student-accessible format and a shorter length. The text offers complete coverage of business English, including extensive practice and review in each end-of-chapter section. Three chapters are devoted to nonverbal and oral communication, and this edition has integrated technology throughout the chapters, including a dedicated chapter on technology issues and numerous Internet activities. This edition also retains its use of facing page models of good and bad examples of business writing.
More details
Edition
4th Revised edition
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
Illustrations (some col.), ports., col. forms
Dimensions
Height: 267 mm
Width: 210 mm
Weight
1429 gr
ISBN-13
978-0-538-87817-3 (9780538878173)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Content
Part I The communication environment: 1. Business Communication Foundations. 2. International and Cross-Cultural Business Communication. 3. Communication Technologies and Techniques. Part II Developing communications: 4. Principles of Business Communication. 5. Effective and Ethical Business Messages. Part III. Correspondence applications: 6. Positive and Neutral Messages. 7. Goodwill Messages. 8. Negative Messages. 9. Persuasive Messages. Part IV Employment communication: 10. The Job Search and Resume. 11. Employment Communication and Interviewing. Part V: Written report applications: 12. Research Techniques and Long Reports. 13. Short Reports and Proposals. 14. Graphic Aids. Part VI Oral and nonverbal communication: 15. Listening and Nonverbal Messages. 16. Oral Communication Applications. Business english seminar: A. Parts of Speech. B. Sentence Structure. C. Punctuation. D. Style. E. Word Usage. Appendices: A. Formats of Letters and Memos. B. Documentation Guidelines: APA, MLA, and Chicago Manual of Style. Self-check solutions for business English seminars.