
Political Entrepreneurship in the Age of Dealignment
The Populist Far-Right Alternative for Germany
Palgrave Macmillan (Publisher)
Published on 22. July 2025
Book
Paperback/Softback
XIX, 209 pages
978-3-031-50892-9 (ISBN)
Description
This book traces the rise of the far-right Alternative for Germany (AfD) from its inception in 2013 to its re-election to the Bundestag in 2021, emphasising the party's nature as a "populist issue entrepreneur" and covering the three major crises that have shaken European party politics - the Eurozone crisis, the so-called refugee crisis and the COVID pandemic. Currently, books on the AfD are largely limited to historical accounts and surface-level analyses of the party. This volume is both empirically rigorous and conceptually nuanced: it seeks to understand the party's political trajectory and its appeal to its supporters by using advanced quantitative methodologies to analyse voter behaviour, as well as by interpreting the party's communication strategies through mixed empirical methods. It embeds this account within a well-grounded theoretical argument. The argument emphasises three important explanatory conditions - a favourable political opportunity structure, issue entrepreneurship, and the party's stages of political development.
Reviews / Votes
"This highly insightful and creative book on the rise of the Alternative for Germany is a must-read for scholars and students seeking to understand far-right electoral appeal. Analysing survey data and campaign posters, the authors convincingly show how far-right parties can strategically exploit a variety of political issues over time without necessarily becoming more moderate." (Manes Weisskircher, Social Science Center Berlin, Germany; TU Dresden, Germany; and the Center for Research on Extremism, Norway)"In light of the increased support for the far-right Alternative for Germany, Michael A. Hansen and Jonathan Olsen's Political Entrepreneurship in the Age of Dealignment: The Populist, Far-right Alternative for Germany is the right book at the right time. This is the first study to provide detailed analysis of the party's performance in the three federal elections since its founding, with the elections marking the AfD's emergence (2013), breakthrough (2017) and sustainment (2021). The authors argue that its success has been due to successful issue entrepreneurship and ideological agility through exploiting, inventing, or performing various crises. A changed political opportunity structure - including the erosion of the culture of contrition, political dealignment and unoccupied partisan space - are also shown to be crucial factors. This book combines sophisticated statistics (AfD voters are not losers of modernisation), qualitative analyses (shifting emphases in campaign posters) and cutting-edge theoretical and conceptual perspectives. It should be required reading for anyone interested in German and European politics, and the recent success of populist, radical-right parties." (Eric Langenbacher, Teaching Professor, Department of Government, Georgetown University, USA; and Director of the Society, Culture, and Politics Program, American-German Institute, USA)
"Why and how hasthe Alternative for Germany been able to achieve unprecedented electoral success while radicalising further to the right in a country where such a move would be expected to face substantive political ramifications? In their highly insightful book, Hansen and Olsen analyse an array of primary data on the party's evolving electoral base, strategies and internal politics to answer this question. Providing a comprehensive account of the AfD's development over time and in contrast to previous far-right parties in Germany, Hansen and Olsen show how and why the AfD's entrepreneurial strategy in response to different crises is crucial to understand the party's emergence, breakthrough and sustainment. The result is an authoritative book for anybody interested in German politics, political parties and the radical right more broadly." (Matthias Dilling, Lecturer, Swansea University, UK)
More details
Series
Language
English
Place of publication
Cham
Switzerland
Publishing group
Springer International Publishing
Target group
Professional and scholarly
Illustrations
4 farbige Abbildungen, 20 s/w Abbildungen
XIX, 209 p. 24 illus., 4 illus. in color.
Dimensions
Height: 210 mm
Width: 148 mm
Thickness: 13 mm
Weight
306 gr
ISBN-13
978-3-031-50892-9 (9783031508929)
DOI
10.1007/978-3-031-50890-5
Schweitzer Classification
Other editions
Additional editions

Michael A. Hansen | Jonathan Olsen
Political Entrepreneurship in the Age of Dealignment
The Populist Far-Right Alternative for Germany
Book
02/2024
Palgrave Macmillan
€139.09
Shipment within 15-20 days
Persons
Michael A. Hansen is an Associate Professor of Political Science at the University of Turku, Finland. He previously held a Postdoctoral position at Lund University and was an Assistant Professor at University of Wisconsin Parkside.
Jonathan Olsen is Professor and Chair, Department of Social Sciences and Historical Studies at Texas Woman's University, USA.
Content
Chapter 1: Introduction.- Chapter 2: Far Right Failure: Parties of the Far Right in Germany, 1945-2023.- Chapter 3: A Theory of Populist Far Right Issue Entrepreneurship in an Age of Dealignment.- Chapter 4: Emergence: The AfD and the European Debt Crisis in in the 2013 Federal Election.- Chapter 5: Breakthrough: The Refugee Crisis, Anti-Immigrant Sentiment, and the Success of the AfD in the 2017 Federal Election.- Chapter 6: Sustainment: The AfD and the COVID-19 Pandemic in the 2021 Federal Election.- Chapter 7: Strategies for Sustaining Success: Ideological Positioning and Fashioning a Party Brand.- Chapter 8: Sustaining Success Beyond the Core: Campaign Posters and the Professionalization of the AfD.- Chapter 9: Conclusion: Issue Entrepreneurship and the Future of the AfD.