Media and Communication Research Methods
Description
This text offers an accessible guide to media research with an expanded range of examples from across the world and an updated account of the latest advances in digital media research. By considering methods in context, it particularly focuses on the benefits of combining different methods in the same research project.
Reviews / Votes
This is an accessible and established handbook for students of media and communications research. It is well contextualised historically and conceptually and provides a comprehensive guide to research procedures in the field. * Tim O'Sullivan, De Montfort University, UK * This book is an ideal navigation tool for media students voyaging through their research projects. With a vastly changing technological landscape, the second edition deftly updates key methods for both traditional and emerging media...from start to finish this vital toolbox is required reading in my seminars. * Antonio Lopez, John Cabot University, Italy * A clear and comprehensive guide to selecting and applying the right tools for the crucial job of studying media and communication. * Libby Lester, University of Tasmania, Australia *More details
Other editions
Additional editions
Persons
Anders Hansen is Associate Professor in the School of Media, Communication and Sociology at the University of Leicester, UK.
David Machin is Professor at the School of Humanities, Education and Social Sciences, Örebro University, Sweden.
Content
Preface to the second edition.- 1. Introduction to media and communication research.- 2. The research process.- 3. Researching ownership and media policy.- 4. Ethnography and observational methods.- 5. Content analysis.- 6. Critical Discourse Analysis.- 7. Analysing narratives and discourse schema.- 8. Analysing photographs and video.- 9. Survey research.- 10. Focus group interviewing.- 11. Managing and analysing communications research data.- Glossary.- References.- Subject index.- Author/name index.