
ikonica
A Field Guide to Canada's Brandscape
Greystone Books,Canada (Publisher)
Published on 1. September 2008
Book
Paperback/Softback
232 pages
978-1-55365-275-5 (ISBN)
Description
From Roots to Rogers, Tim Hortons to Cirque du Soleil, "Ikonica" is a witty, thoughtful tour of the prime movers, triumphs, and flops of Canada's complex "brandscape." The first book to explore the country's rich and unique brand heritage as well as emerging trends, "Ikonica" draws on authors Jeannette Hanna's and Alan Middleton's years of experience as brand strategists. They profile global players like Four Seasons Hotels, domestic upstarts like WestJet, and everything in between. The book includes interviews with major business and cultural figures such as Paul House (Tim Hortons), Robert Milton (Air Canada), Fred Schaeffer (McCain), and William Thorsell (Royal Ontario Museum). The authors also offer a provocative analysis of what it takes for Canadian brands to "punch above their weight" in the economic minefield that is today's global marketplace. Pop packaging and 150 vibrant illustrations make "Ikonica" as appealing to students of culture as to businesspeople, marketers, and corporate history buffs.
More details
Language
English
Place of publication
Canada
Product notice
Paperback (trade)
sewn/stitched
Illustrations
Illustrations, color; Illustrations, black and white
Dimensions
Height: 253 mm
Width: 206 mm
Thickness: 18 mm
Weight
821 gr
ISBN-13
978-1-55365-275-5 (9781553652755)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification