Strategic Thinking for Innovation
Roger Handley(Author)
Batsford (Publisher)
Book
Hardback
240 pages
978-0-7134-8435-9 (ISBN)
Description
Examines the managerial thought processes leading to the pattern of decisions made within organizations: What is our strategy and what shoud it be for the future? Which new products should we develop and where should we sell them? How do we analyse problems and make rational decisions?
More details
Series
Language
English
Place of publication
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 245 mm
Width: 170 mm
ISBN-13
978-0-7134-8435-9 (9780713484359)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification