Your Success in the Retail Business (Collection)
Published on 9. August 2013
Book
Mixed media product
978-0-13-374110-0 (ISBN)
Description
A new collection filled with winning ideas and strategies for improving your sucess in the retail business...
2 authoritative books, now in a convenient e-format, at a great price!
Smart Retail, the world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies. Competing in Tough Times brings together the powerful new strategies that world-class retailers, like Trader Joe's, Costco, and Nordstrom, are using today to survive--and thrive--in a brutally unforgiving retail environment. Internationally respected retail management expert Barry Berman shows retailers and their suppliers exactly how to build effective strategies based on cost and differentiation, plan and implement those strategies, and measure the results. Berman offers detailed coverage of implementing strategies based on becoming the low-cost provider and minimizing product proliferation; enhancing the service experience; developing and maintaining a strong private label program; and more.
From world-renowned experts Richard Hammond and Barry Berman.
2 authoritative books, now in a convenient e-format, at a great price!
Smart Retail, the world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies. Competing in Tough Times brings together the powerful new strategies that world-class retailers, like Trader Joe's, Costco, and Nordstrom, are using today to survive--and thrive--in a brutally unforgiving retail environment. Internationally respected retail management expert Barry Berman shows retailers and their suppliers exactly how to build effective strategies based on cost and differentiation, plan and implement those strategies, and measure the results. Berman offers detailed coverage of implementing strategies based on becoming the low-cost provider and minimizing product proliferation; enhancing the service experience; developing and maintaining a strong private label program; and more.
From world-renowned experts Richard Hammond and Barry Berman.
More details
Language
English
Place of publication
Boston
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Weight
1 gr
ISBN-13
978-0-13-374110-0 (9780133741100)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Richard Hammond is proud to call himself a retailer: He has more than 25 years of experience and still gets a buzz from it every day.
He has developed a practical problem-solving approach to creating great retail experiences. His consultancy business put this into practice for clients ranging from convenience stores in Kazakhstan and fashion brands in Sweden to big stores and brands in the UK.
Dr. Barry Berman is the Walter "Bud" Miller Distinguished Professor of Business and Director of the Executive M.B.A. program at Hofstra University. He earned his Ph.D. degree in marketing management from the Graduate School and University Center of the City University of New York (CUNY).
Barry Berman is coauthor of Retail Management: A Strategic Approach (Prentice Hall). This is the best-selling retail management college textbook in the world. Currently in its 11th edition, this book has been published in Canadian, Chinese, Indian, Philippine, and Russian editions. Dr. Berman has also published articles that have appeared in Business Horizons, California Management Review, The International Journal of Retailing and Distribution Management, and other journals.
Dr. Berman is Vice-President of the American Collegiate Retailing Association. He was also cofounder of the American Marketing Association's Special Interest Group in Retail Management.
Barry Berman has consulted for Duane-Reade, Fortunoff's, Kohl's, Simon Properties, NCR, Lord & Taylor, Tesco-Ireland, and other retailers.
He has developed a practical problem-solving approach to creating great retail experiences. His consultancy business put this into practice for clients ranging from convenience stores in Kazakhstan and fashion brands in Sweden to big stores and brands in the UK.
Dr. Barry Berman is the Walter "Bud" Miller Distinguished Professor of Business and Director of the Executive M.B.A. program at Hofstra University. He earned his Ph.D. degree in marketing management from the Graduate School and University Center of the City University of New York (CUNY).
Barry Berman is coauthor of Retail Management: A Strategic Approach (Prentice Hall). This is the best-selling retail management college textbook in the world. Currently in its 11th edition, this book has been published in Canadian, Chinese, Indian, Philippine, and Russian editions. Dr. Berman has also published articles that have appeared in Business Horizons, California Management Review, The International Journal of Retailing and Distribution Management, and other journals.
Dr. Berman is Vice-President of the American Collegiate Retailing Association. He was also cofounder of the American Marketing Association's Special Interest Group in Retail Management.
Barry Berman has consulted for Duane-Reade, Fortunoff's, Kohl's, Simon Properties, NCR, Lord & Taylor, Tesco-Ireland, and other retailers.
Content
Smart Retail
Part one: You
Starting at the beginning.
Part two: Team
Make us happy and we will make you money.
Part three: Customer
Make me happy and I will give you my money.
Part four: Store
Make it brilliant and they will spend.
Competing in Tough Times
Introduction 1
Chapter 1: The Questionable Future Facing Global Retailers 5
Chapter 2: Low-Cost Strategies I: Key Elements of a Low-Cost Provider Strategy 27
Chapter 3: Low-Cost Strategies II: Delivering Low Costs Through Minimizing Product Proliferation 49
Chapter 4: Differentiation Strategies I: Effective Human Resource Strategies 81
Chapter 5: Differentiation Strategies II: Enhancing the Service Experience 111
Chapter 6: Differentiation Strategies III: Developing and Maintaining a Strong Private Label Program 141
Chapter 7: Implementing Cost-, Differentiation-, and Value-Based Retail Strategies 173
Appendix: Individual and Composite Financial Performance, Customer Service, and Worker Satisfaction Metrics of the Best-Practice Retailers 203
Part one: You
Starting at the beginning.
Part two: Team
Make us happy and we will make you money.
Part three: Customer
Make me happy and I will give you my money.
Part four: Store
Make it brilliant and they will spend.
Competing in Tough Times
Introduction 1
Chapter 1: The Questionable Future Facing Global Retailers 5
Chapter 2: Low-Cost Strategies I: Key Elements of a Low-Cost Provider Strategy 27
Chapter 3: Low-Cost Strategies II: Delivering Low Costs Through Minimizing Product Proliferation 49
Chapter 4: Differentiation Strategies I: Effective Human Resource Strategies 81
Chapter 5: Differentiation Strategies II: Enhancing the Service Experience 111
Chapter 6: Differentiation Strategies III: Developing and Maintaining a Strong Private Label Program 141
Chapter 7: Implementing Cost-, Differentiation-, and Value-Based Retail Strategies 173
Appendix: Individual and Composite Financial Performance, Customer Service, and Worker Satisfaction Metrics of the Best-Practice Retailers 203