Communicating for Results
A Guide for Business and the Professions
11th Edition
Published on 1. January 2017
Book
Paperback/Softback
528 pages
978-1-305-28026-7 (ISBN)
Description
COMMUNICATING FOR RESULTS: A GUIDE FOR BUSINESS AND THE PROFESSIONS, 11th Edition, equips you with the basic concepts and techniques you need to successfully communicate in today's business world, regardless of your current level of experience. Covering every aspect of the communication process, the text gives you a competitive edge in any business situation -- using social media more effectively, conducting professional interviews, making skilled presentations with professional visual aids, assuming a leadership role, participating in successful teams, and more. Online video clips of common professional scenarios paired with chapter concepts give you a realistic view into the business world, while Polishing Your Career Skills features provide diagnostic tools to help you sharpen your skills. In addition, MindTap Communication provides an interactive learning solution to help you maximize your course success.
More details
Edition
11th edition
Language
English
Place of publication
Belmont, CA
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 251 mm
Width: 203 mm
Thickness: 18 mm
Weight
816 gr
ISBN-13
978-1-305-28026-7 (9781305280267)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Cheryl Hamilton, an author well known for her writing style and award-winning teaching, is professor emeritus at Tarrant County College-NE Campus in the Communication Arts Department where she served as department chair and communication professor and continues to teach each fall semester to stay close to students and try out new textbook material. Her numerous awards -- including the Chancellor's Award for Exemplary Teaching -- show her love of teaching. Although she specialized in business communication and public speaking, Dr. Hamilton taught more than 10 different communication courses. Throughout her career, she served as mentor to many beginning teachers; presented more than 40 papers at national conferences; conducted numerous seminars for large and small corporations; served on multiple educational committees; and authored two additional texts -- THE ESSENTIALS OF PUBLIC SPEAKING and COMMUNICATING FOR SUCCESS. An Illinois native, Dr. Hamilton received her bachelor's degree from Eastern Illinois University, her master's degree from Purdue University, and her doctoral degree from the University of North Texas.
Content
Unit I: UNDERSTANDING COMMUNICATION IN THE WORKPLACE.
Analyze This Real-Life Case: Wal-Mart: Ethics Choices and Communication Challenges.
1. Communication and Ethics at Work: What You Should Know.
2. Organizations in the Workplace: Which Ones Fit You Best?
3. Handling Conflict, Cultural Diversity, and Relationships in the Workplace.
Unit II: PERSONALIZING COMMUNICATION IN THE WORKPLACE.
Analyze this Real-Life Case: An Engineer's Experience with Communication and Listening.
4. Effective Listening.
5. Nonverbal Communication.
6. Anxiety, Technology, and Other Communication Obstacles.
Unit III: MAXIMIZING COMMUNICATION IN THE WORKPLACE.
Analyze This Real-Life Case: Amazon: Hiring Practices That Continue to "Raise the Bar."
7. Basic Information for All Types of Interviews.
8. The Employment Interview.
9. Small-Group Communication and Problem Solving.
10. Participation and Leadership in Teams.
Unit IV: POLISHING ORAL AND WRITTEN COMMUNICATION IN THE WORKPLACE.
Analyze This Real-Life Case: Harry Markopolos: Why Didn't Anyone Heed His Warnings About Madoff?
11. Informative Presentations: Plan, Research, Organize, and Deliver.
12. Verbal and Visual Supporting Materials.
13. Persuasive Presentations: Individual or Team.
14. Written Communication.
Analyze This Real-Life Case: Wal-Mart: Ethics Choices and Communication Challenges.
1. Communication and Ethics at Work: What You Should Know.
2. Organizations in the Workplace: Which Ones Fit You Best?
3. Handling Conflict, Cultural Diversity, and Relationships in the Workplace.
Unit II: PERSONALIZING COMMUNICATION IN THE WORKPLACE.
Analyze this Real-Life Case: An Engineer's Experience with Communication and Listening.
4. Effective Listening.
5. Nonverbal Communication.
6. Anxiety, Technology, and Other Communication Obstacles.
Unit III: MAXIMIZING COMMUNICATION IN THE WORKPLACE.
Analyze This Real-Life Case: Amazon: Hiring Practices That Continue to "Raise the Bar."
7. Basic Information for All Types of Interviews.
8. The Employment Interview.
9. Small-Group Communication and Problem Solving.
10. Participation and Leadership in Teams.
Unit IV: POLISHING ORAL AND WRITTEN COMMUNICATION IN THE WORKPLACE.
Analyze This Real-Life Case: Harry Markopolos: Why Didn't Anyone Heed His Warnings About Madoff?
11. Informative Presentations: Plan, Research, Organize, and Deliver.
12. Verbal and Visual Supporting Materials.
13. Persuasive Presentations: Individual or Team.
14. Written Communication.