Strategic Intent
Published on 21. June 2010
Book
Hardback
110 pages
978-1-63369-498-9 (ISBN)
Description
In this article, renowned management experts Gary Hamel and C. K. Prahalad introduce their approach to strategic planning in the face of tough competition. With advice on tailoring your company's strategy and developing the will to win within your firm, this article helps you define a long-term strategy for your organization that captures employees' imaginations and creates a clear path to success.
More details
Language
English
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 207 mm
Width: 131 mm
Thickness: 14 mm
Weight
230 gr
ISBN-13
978-1-63369-498-9 (9781633694989)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Gary Hamel is visiting professor at London Business School and cofounder of The Management Innovation Exchange. His latest book is What Matters Now.
C.K. Prahalad was the Paul and Ruth McCracken Distinguished University Professor of Strategy at the University of Michigan's Ross School of Business. He wrote this article, his 16th for HBR, before he passed away, on April 16, 2010.