
Master Narratives of Islamist Extremism
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"Rigorous, engaging, and immediately applicable - using the concept of a master narrative, the authors provide concrete answers to one of today s most pressing questions: What makes al-Qaeda s message so compelling? This book is a must read for anyone - students, practitioners and analysts - who wants to better understand al-Qaeda's messaging strategies and identify effective ways to counter al-Qaeda's resonance." - Jarret Brachman, PhD, author, Global Jihadism: Theory and Practice, and Managing Director, Cronus Global
"Extraordinary in breadth, rich in historical depth and far-reaching in its implications, an authoritative text on the ideological master-narratives of extremists has finally arrived. This outstanding book offers essential reading for all those involved in crafting strategic policy aimed at combating extremist narratives." - John Horgan, Director, International Center for the Study of Terrorism, Penn State University
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Persons
Steven R. Corman is the Director of the Center for Strategic Communication and a Professor of Communication at the Hugh Downs School of Human Communication at Arizona State University, USA. He is also the co-author of Weapons of Mass Persuasion (Peter Lang, 2008).
H.L. Goodall Jr. was a Professor of Communication and a pioneer of narrative ethnography at Arizona State University, USA.