Digital Dealing

A leading economist explains where and how electronic deal making will flourish and highlights common pitfalls for entrepreneurs and investors. Digital Dealing gets to the heart of e-commerce by explaining the principles of e-market systems: which players will come to the table and why, and how automated deal making can improve the efficiency of their commerce. With examples ranging from the history of NASDAQ to the rise and fall of Priceline, this concise book details how the major deal-making methodsauctions, real-time exchanges, and posted-price sales enginescan determine the success or failure of an e-commerce enterprise. In addition, Robert Hall shows how careful decisions about information sharing, patents, network effects, government regulations, and other factors will allow entrepreneurs to make the most of Internet business opportunities. As e-market volume more than doubles each yearand the success stories increasingly stand out among the many failuresunderstanding the principles of electronic deal making has become critical. This book sheds needed light on fundamental new business models.