Corporate Video Directing

This book is intended for people who wish to "break into" the world of directing, and are interested in the field of corporate programmes. It aims to give a useful grounding in directing and provides an insight to the real world of the working director. By dealing at a basic, practical level of what to think and do when directing a corporate video, "Corporate Video Directing" stresses how a corporate director needs to identify the aims and objectives of the video. It also discusses the effect on the audience after viewing the video, and methods of evaluating the success of the video in putting across the corporate message.