Research Methods for Business
1st Edition
Published on 5. January 2007
Book
Paperback/Softback
466 pages
978-0-470-03404-0 (ISBN)
Description
"This book powerfully illustrates the connection between business research and better decision making. It clearly fills the need to develop business research skills for both advanced undergraduate and graduate students in business programmes."
--Xavier Mendoza, Dean, ESADE Business School
Research Methods for Business offers readers a unique balance of qualitative and quantitative research methods. Written in a lively and easy to read style, this book contains many real life business examples from Europe and Asia.
This book is essential reading for students studying research methods at any level. The applied approach, focusing on empirical techniques provides comprehensive coverage across all business areas.
Research Methods for Business includes:
* Applied examples for qualitative and quantitative approaches
* Practical illustrations of business research techniques
* Comprehensive coverage of ethics in business research
* A new continuing case in all chapters to illustrate application of concepts
* Data analysis boxes illustrating both Excel and SPSS
A website to accompany the book can be found at wileyeurope.com/college/hair housing PowerPoint slides, test banks, data sets, a guide to Excel and other material for both students and lecturers.
--Xavier Mendoza, Dean, ESADE Business School
Research Methods for Business offers readers a unique balance of qualitative and quantitative research methods. Written in a lively and easy to read style, this book contains many real life business examples from Europe and Asia.
This book is essential reading for students studying research methods at any level. The applied approach, focusing on empirical techniques provides comprehensive coverage across all business areas.
Research Methods for Business includes:
* Applied examples for qualitative and quantitative approaches
* Practical illustrations of business research techniques
* Comprehensive coverage of ethics in business research
* A new continuing case in all chapters to illustrate application of concepts
* Data analysis boxes illustrating both Excel and SPSS
A website to accompany the book can be found at wileyeurope.com/college/hair housing PowerPoint slides, test banks, data sets, a guide to Excel and other material for both students and lecturers.
Reviews / Votes
"The examples used are all based on research in a business environment." (Times Higher Education Supplement, Thursday 28th February 2008) "[The book] provides a functional, introductory treatment of research methods useful in business contexts for a wide audience".The International Journal of Accounting June 2008More details
Persons
Joseph Hair Jr. is Professor of Marketing at Kennesaw State University.
Arthur Money is Professor of Management and Director of the School of Projects, Processes and Systems at Henley Management College. He is also Director of the Henley Research Development Fund.
Phillip Samouel is Professor of Business Economics and Dean of the Faculty of Business and Law at Kingston University.
Mike Page is Professor of Business Administration and Dean of Post Experience programme at the RSM Erasmus University. He is also the executive director of the Rotterdam School of Management B.V.
Arthur Money is Professor of Management and Director of the School of Projects, Processes and Systems at Henley Management College. He is also Director of the Henley Research Development Fund.
Phillip Samouel is Professor of Business Economics and Dean of the Faculty of Business and Law at Kingston University.
Mike Page is Professor of Business Administration and Dean of Post Experience programme at the RSM Erasmus University. He is also the executive director of the Rotterdam School of Management B.V.
Content
Chapter 1 - The Role of Business Research.
Chapter 2 - Overview of the Research Process.
Chapter 3 - Ethics in Business Research.
Chapter 4 - Defining the Research Problem and Reviewing the Literature.
Chapter 5 - Secondary Data.
Chapter 6 - Conceptualization and Research Design.
Chapter 7 - Sampling Approaches.
Chapter 8 - Data Collection Methods.
Chapter 9 - Measurement & Scaling.
Chapter 10 - Designing the Questionnaire.
Chapter 11 - Basic Data Analysis for Qualitative Research.
Chapter 12 - Basic Data Analysis for Quantitative Research.
Chapter 13 - Testing Hypotheses.
Chapter 14 - Assessing Relationships Between Variables.
Chapter 15 - Reporting & Presenting Results.
Chapter 2 - Overview of the Research Process.
Chapter 3 - Ethics in Business Research.
Chapter 4 - Defining the Research Problem and Reviewing the Literature.
Chapter 5 - Secondary Data.
Chapter 6 - Conceptualization and Research Design.
Chapter 7 - Sampling Approaches.
Chapter 8 - Data Collection Methods.
Chapter 9 - Measurement & Scaling.
Chapter 10 - Designing the Questionnaire.
Chapter 11 - Basic Data Analysis for Qualitative Research.
Chapter 12 - Basic Data Analysis for Quantitative Research.
Chapter 13 - Testing Hypotheses.
Chapter 14 - Assessing Relationships Between Variables.
Chapter 15 - Reporting & Presenting Results.