The Essentials of Business Research Methods
Third edition
3rd Edition
Published on 16. September 2015
Book
Hardback
494 pages
978-1-138-85992-0 (ISBN)
Description
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.
This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.
This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.
More details
Edition
3rd New edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Edition type
New edition
Illustrations
36 s/w Abbildungen, 86 s/w Tabellen, 36 s/w Zeichnungen
36 Line drawings, black and white; 86 Tables, black and white; 36 Illustrations, black and white
Dimensions
Height: 235 mm
Width: 191 mm
Weight
1066 gr
ISBN-13
978-1-138-85992-0 (9781138859920)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Joe Hair Jr. | Michael Page | Niek Brunsveld
Essentials of Business Research Methods
Book
11/2019
4th Edition
Routledge
€247.60
Article exhausted; check for reprint
Additional editions
Book
09/2015
3rd Edition
M.E. Sharpe
€106.66
Article exhausted; check for reprint
Persons
Joe F. Hair is a professor of business administration at Coles College, Kennesaw State University, USA.
Mary Celsi is a professor of marketing at California State University, USA.
Arthur Money is a professor at Henley Management College at the University of Reading, UK.
Phillip Samouel is a professor of multivariate data analysis, theory of the firm, and managerial and business economics at Kingston University of London, UK.
Michael Page is the Provost and Vice President for Academic Affairs at Bentley University, USA and professor of finance and management, as well as Professor Extraordinaire at Stellenbosch Business School, South Africa.
Mary Celsi is a professor of marketing at California State University, USA.
Arthur Money is a professor at Henley Management College at the University of Reading, UK.
Phillip Samouel is a professor of multivariate data analysis, theory of the firm, and managerial and business economics at Kingston University of London, UK.
Michael Page is the Provost and Vice President for Academic Affairs at Bentley University, USA and professor of finance and management, as well as Professor Extraordinaire at Stellenbosch Business School, South Africa.
Content
Preface Part I: Introduction 1. Business Research for The Twenty-First Century 2. Overview of the Research Process 3. Ethics in Business Research Part II: Beginning the Research 4. Defining the Research Problem and Reviewing the Literature 5. The Nature and Sources of Secondary Business Data 6. Conceptualization and Research Design Part III: Sampling and Data Collection 7. Sampling Approaches and Considerations 8. Methods of Collecting Primary Data 9. Measurement and Scaling 10. Questionnaire Design Part IV: Analysis and Interpretation of Data 11. Basic Data Analysis for Qualitative Research 12. Basic Data Analysis for Quantitative Research 13. Testing Hypotheses in Quantitative Research 14. Examining Relationships Using Correlation and Regression 15. Other Multivariate Techniques Part V: Communicating the Results 16. Reporting and Presenting Research