Data Analytics for Business
Lessons for Sales, Marketing, and Strategy
1st Edition
Published on 20. December 2022
Book
Paperback/Softback
162 pages
978-0-367-28148-9 (ISBN)
Description
Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.
The foundation of this text is the author's 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail. He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics. The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures.
Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics.
The foundation of this text is the author's 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail. He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics. The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures.
Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics.
Reviews / Votes
"This book should be considered required reading for analysts, managers and executives seeking to drive business performance and gain competitive advantage through data-driven strategy and decision making. Dr. Haimowitz has distilled his considerable experience into a practical how-to guide that is sure to become a fundamental reference text for the modern analytics practitioner or manager, regardless of industry." Zaheer Benjamin, Group Leader in Business Intelligence & Analytics across Life Sciences, Broadcasting, and Major League SportsThis Data Analytics for Business written by Dr. Ira Haimowitz is an experience laden, practical book with real world examples for data analyst, marketing and business executives. The book is well written and provides a good background in design of the big data organization, data analytical applications, and implementation and delivery of the projects in easy-to- read format. The book is a must read for anyone who is interested in data analytics related to sales, marketing and strategy. Thani Jambulingam Ph.D, Professor, Department of Pharmaceutical and Healthcare Marketing, Haub School of Business, Saint Joseph's University, Philadelphia
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Academic
Illustrations
36 s/w Abbildungen, 36 s/w Zeichnungen, 19 s/w Tabellen
19 Tables, black and white; 36 Line drawings, black and white; 36 Illustrations, black and white
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 10 mm
Weight
270 gr
ISBN-13
978-0-367-28148-9 (9780367281489)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
12/2022
1st Edition
Routledge
€55.49
Available for download
E-Book
12/2022
1st Edition
Routledge
€55.49
Available for download
Book
12/2022
1st Edition
Routledge
€185.00
Shipment within 15-20 days
Person
Ira J. Haimowitz, Ph.D. is a product management consultant currently specializing in developing and delivering strategy and analytics solutions for the life sciences sector, with over 20 years' experience across industries.
Content
Organizational Design Principles 1. Linking Business Challenges to Big Data Solutions 2. Selling the Big Data Analytics Initiative 3. Organizational Structures for Advanced Analytics 4. Lessons Learned Managing Big Data Departments Analytics Business Applications 5. Segmentation: Categorizing Your Customers 6. Targeting: Getting it "Right" 7. Campaign Measurement with Learning Objectives 8. Strategic Text Mining 9. Predictive Modeling for Business Implementation and Delivery 10. Privacy Considerations for Big Data Analytics 11. Delivering Results with Actionable Insights 12. Scalability and Long Term Success