Do-it-yourself Advertising
How to Produce Great Ads, Brochures, Catalogs, Direct Mail and Much More
2nd Edition
Published on 22. February 1993
Book
Hardback
288 pages
978-0-471-55389-2 (ISBN)
Description
Designed as a handbook for those creating and supervising newspaper and magazine advertising as well as other forms of promotion, this text covers such aspects as telemarketing and mail shots in individual chapters. A detailed checklist is included for each type of promotional activity.
More details
Series
Edition
2nd edition
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Dimensions
Height: 259 mm
Width: 185 mm
Weight
737 gr
ISBN-13
978-0-471-55389-2 (9780471553892)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Fred E. Hahn | Kenneth G. Mangun
Do-it-yourself Advertising and Promotion
How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites and More
Book
04/1997
2nd Edition
Wiley
€49.51
Article is exhausted, reprint undefined
Content
Newspaper and Magazine Advertising; Flyers, Brochures, Bulletins, and Invitations; Direct Mail and Data-Based Direct Marketing; Catalogs: A Project for Creative Nitpickers; Conventions, Trade Shows, Consumer Shows, and Meetings; Publicity and Public Relations; Presentations; Telemarketing; Audio and Audiovisual Communication; Moving a Project from Camera-Ready Art Through Film, Printing, and Distribution; Finding the Right Advertising Agency and Other Promotional Resources; Index.