Net Gain
Expanding Markets through Virtual Communities
Will be published approx. on 23. January 1997
Book
Hardback
256 pages
978-0-87584-759-7 (ISBN)
Description
"Net Gain" identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services, such as the Motley Fool Investment group to Internet communities of book lovers, "Net Gain" offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And, they show you how to do it.
More details
Language
English
Place of publication
United States
Product notice
Cloth over boards
Illustrations
Illustrations
Dimensions
Height: 242 mm
Width: 162 mm
Thickness: 26 mm
Weight
544 gr
ISBN-13
978-0-87584-759-7 (9780875847597)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
John Hagel III is a principal at the Silicon Valley office of McKinsey & Company, Inc., and a leader of the firm's Interactive Multimedia Practice. His work is primarily with clients in the electronics, telecommunications, and media industries, with a focus on strategic management and performance improvement. Prior to joining McKinsey, he served as senior vice president for strategic planning at Atari; as president of Sequoia Group, a systems house selling turnkey computer systems to physicians; and as a consultant with the Boston Consulting Group. Mr. Hagel is the author of a number of legal and business books and articles. His most recent piece, written with Harvard Business School professor Jeffrey F. Rayport, was "The Coming Battle for Customer Information," which appeared in the January/February 1997 issue of the Harvard Business Review.