Content Management for Dynamic Web Delivery

Successfully manage Web content to achieve a competitive edge
Using the content management strategy that she developed for companies such as Nortel, Motorola, Cisco, and others, Hackos walks readers through the stages of effective Web content management. She shows how to establish a content strategy based on what type of content a user needs, the platforms to which it should be delivered, and the types of content necessary for the organization. Readers will learn how to develop and incorporate an information model into their Web site design as well as how to transform their organization's processes to ensure dynamic content delivery. They'll also find tips on how to take advantage of XML.
 
Joanne T. Hackos entwickelte Content-Management-Strategien für Firmen wie Nortel, Motorola und Cisco. In diesem Band führt sie den Leser durch alle Stadien des effektiven Web-Content-Managements. Sie zeigt, wie man Strategien auf den Inhalt zuschneidet, den der Benutzer benötigt, und an verschiedene Plattformen anpaßt. Der Leser lernt, ein Informationsmodell zu entwickeln und in das Webserver-Design einfließen zu lassen. Mit vielen Tips zur effektiven Nutzung der Vorteile von XML!