But... How do you Teach Business?
A Critical Examination of the Methods, Ideology and Influence of Business and Management Studies and Business Schools
Published on 6. August 2024
Book
Hardback
192 pages
978-1-0353-0742-5 (ISBN)
Description
Employing a critical yet humorous style, Chris Hackley draws on 40 years of education experience to examine business education and its wider societal role. He presents a historical perspective alongside various topical and personal accounts to answer the crucial question: how do you actually teach business?
Hackley describes how business and management as an area of academic interest rose from a relatively minor and focused area of study to become an essential driver of the UK's academic development. But... How do you Teach Business? observes the implications of the discipline's rapid spread, from the expansion of the university sector as a whole, to the economic implications on academic, regional and national levels, and investigates how the subject should be taught. Ultimately, Hackley draws much needed attention to the liberal arts approach to business education for both students and executives.
This book is beneficial to academics and lecturers of business and management, marketing and education. Managers and trainers seeking insight into the history of business education will also find it to be a fascinating read.
Hackley describes how business and management as an area of academic interest rose from a relatively minor and focused area of study to become an essential driver of the UK's academic development. But... How do you Teach Business? observes the implications of the discipline's rapid spread, from the expansion of the university sector as a whole, to the economic implications on academic, regional and national levels, and investigates how the subject should be taught. Ultimately, Hackley draws much needed attention to the liberal arts approach to business education for both students and executives.
This book is beneficial to academics and lecturers of business and management, marketing and education. Managers and trainers seeking insight into the history of business education will also find it to be a fascinating read.
Reviews / Votes
'But?...?How Do You Teach Business? is humorous and expresses both curiosity and passion without neglecting the basic requirement of intellectually stimulating the reader, be they predominantly practitioner or academically oriented... I would therefore recommend the book to those who care about the direction of travel of BusMan research and education, in particular if they wish to make an informed case for the business school to alter course.' -- Consumption, Markets & Culture 'Chris Hackley has done it again with another masterful book of interest and importance to academicians and other readers concerned with the challenges of teaching in the field of marketing. Having spent many years as a marketing educator, Chris insightfully covers the essentials in this area of endeavor. Better yet, he bravely delves into some of the cavils, complaints, and controversies that arise in schools that increasingly view themselves as businesses and see their students as customers.' -- Morris B. Holbrook, Columbia University, US 'Need a globetrotting guide to business education? Saint Christopher is the guru for you! Hackley'll teach you a thing or two (or three, or four, or more) about business teaching and teaching business.' -- Stephen Brown, Ulster University, UKMore details
Language
English
Place of publication
Cheltenham
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-1-0353-0742-5 (9781035307425)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Chris Hackley, Professor of Marketing, Department of Marketing, School of Business and Management, Royal Holloway University of London, UK
Content
Contents:
Preface
1 But...How do you Teach, Business?
2 The Contested Rise of BusMan In UK Universities
3 Cultural Contradictions Around Universities and BusMan in the UK
4 BusMan Education: the Product, and the Brand
5 Hang on a Minute- Are We the Baddies?
6 What is a "Top" School? Measuring and Ranking Research, Teaching Quality and Impact
7 Does Research Make BusMan Teaching, Better?
8 So, How do you Teach...Business?
Index
Preface
1 But...How do you Teach, Business?
2 The Contested Rise of BusMan In UK Universities
3 Cultural Contradictions Around Universities and BusMan in the UK
4 BusMan Education: the Product, and the Brand
5 Hang on a Minute- Are We the Baddies?
6 What is a "Top" School? Measuring and Ranking Research, Teaching Quality and Impact
7 Does Research Make BusMan Teaching, Better?
8 So, How do you Teach...Business?
Index