
Back to Sleep
Creation, Conflict and Consequences of a Public Health Campaign
Martine Hackett(Author)
AV Akademikerverlag
Published on 30. May 2012
Book
Paperback/Softback
228 pages
978-3-639-42022-7 (ISBN)
Description
Revision with unchanged content. Sudden Infant Death Syndrome (SIDS) has been a major public health issue, a significant cause of infant mortality, and a fear for millions of parents around the world over the past several decades. The "Back to Sleep" campaign represented a major success in reducing SIDS deaths by changing infant care behaviors in the United States. How was the campaign created and what have been its consequences? This work examines the construction, implementation and dissemination of "Back to Sleep" using a multi dimensional methodology of interviews, participant observation, and content analysis to diagnosis the underlying factors and conflicts that go into creating a national public health media campaign. This book is intended for professionals in public health, non-profit organizations, and maternal and child health. It is also directed towards researchers in health communication, health promotion, and infant mortality.
More details
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 15 mm
Weight
358 gr
ISBN-13
978-3-639-42022-7 (9783639420227)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Is a sociologist and public health professional who received her doctorate at the City University of New York's Graduate Center. She is a program coordinator at the New York City Department of Health and Mental Hygiene's Bureau of Maternal, Infant and Reproductive Health and a former television producer.