
Consumer Protection in E-Retailing in ASEAN
Huong Ha(Author)
Business Expert Press
Published on 30. January 2021
Book
Paperback/Softback
150 pages
978-1-953349-60-6 (ISBN)
Description
While many sectors have been badly affected by the COVID-19 pandemic, e-retailing is one of the booming sectors during this period. Actually, the e-retailing sector was already booming even before the global pandemic. Although e-retailing offers many opportunities for businesses and consumers, there are several issues associated with e-consumer protection. This book examines how consumers are protected on the online marketplace in the context of ASEAN countries. Specifically, this project: (i) Discusses the six issues of e-consumer protection (e.g., information about transaction, product quality, privacy, security, redress, and jurisdiction); (ii) Examines the policy/governance approach adopted by different sectors to address the issues of e-consumer protection; and (iii) Proposes a multi-sector governance framework for e-consumer protection. Three short case studies on Lazada in Singapore, Shopee in Vietnam, and Zalora in Malaysia are also included to illustrate how well-known e-retailers protect their e-customers. Overall, this book is interdisciplinary, including research on consumer protection, governance, management, and policy/regulation. It provides sources of information and knowledge which focus on both theoretical and practical aspects of e-consumer protection in ASEAN countries. Also, the roles from different sectors are examined to produce comprehensive findings and analysis of the governance process.
More details
Language
English
Place of publication
Sterling Forest
United States
Target group
Professional and scholarly
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 9 mm
Weight
248 gr
ISBN-13
978-1-953349-60-6 (9781953349606)
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Schweitzer Classification
Other editions
Additional editions

E-Book
01/2021
Business Expert Press
€17.49
Available for download
Person
Huong Ha, Senior Lecturer at School of Business, Singapore University of Social Sciences.