Marketing
An Introduction
2nd Edition
Published on 31. December 1999
Book
Paperback/Softback
978-0-538-60820-6 (ISBN)
Description
This book helps readers understand all aspects of marketing from the producer through distribution channels to the consumer as well as careers in marketing.
This book helps readers understand all aspects of marketing from the producer through distribution channels to the consumer as well as careers in marketing.
This book helps readers understand all aspects of marketing from the producer through distribution channels to the consumer as well as careers in marketing.
More details
Edition
2nd edition
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Professional and scholarly
ISBN-13
978-0-538-60820-6 (9780538608206)
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Schweitzer Classification