Small Business Management in the 21st Century
Thriving Amidst Technological Advancements and Global Challenges
Published on 31. March 2024
Book
Hardback
301 pages
978-1-77469-955-3 (ISBN)
Description
Small Business Management in the 21st Century is an essential guide for aspiring entrepreneurs and current business owners navigating the ever-changing landscape of the modern marketplace. This comprehensive book offers valuable insights and strategies to effectively manage and grow small businesses in today's technology-driven world. From developing a solid business plan to leveraging digital marketing techniques and harnessing the power of social media, this book covers it all. Packed with real-life case studies and practical tips, Small Business Management in the 21st Century equips readers with the knowledge and tools they need to thrive in the competitive business environment of the 21st century.
More details
Language
English
Place of publication
Canada
Publishing group
Arcler Press
Target group
Professional and scholarly
Dimensions
Height: 229 mm
Width: 152 mm
Weight
272 gr
ISBN-13
978-1-77469-955-3 (9781774699553)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Dr. Richa Gupta is currently working as an Assistant Professor in the Department of Commerce at DAV PG College in Varanasi. She holds an MBA in Finance, a Master's degree in Economics, and a Ph.D. She has published 12 research papers and articles in reputed journals. Dr. Gupta has also actively participated in 8 conferences and seminars, where she has presented her research work. She has attended a Faculty Development Programme, which indicates her commitment to enhancing her teaching skills and knowledge. Additionally, she has participated in two workshops and orientation programs to broaden her understanding of relevant subjects.
Content
Chapter 1 The Evolving Landscape of Small Businesses
Chapter 2 Starting Your Small Business Journey
Chapter 3 Navigating the Digital Age - Online Presence and Marketing
Chapter 4 Managing Operations and Resources
Chapter 5 Adapting to Global Challenges: Risk Management
Chapter 6 Innovation and Technology Integration
Chapter 7 Expanding Horizons: International Growth and Partnerships
Chapter 8 Sustainability and Future Prospects
Chapter 2 Starting Your Small Business Journey
Chapter 3 Navigating the Digital Age - Online Presence and Marketing
Chapter 4 Managing Operations and Resources
Chapter 5 Adapting to Global Challenges: Risk Management
Chapter 6 Innovation and Technology Integration
Chapter 7 Expanding Horizons: International Growth and Partnerships
Chapter 8 Sustainability and Future Prospects