Experimental Times

Reviews / Votes

"Gupta makes a much-needed contribution to the feminist study of startup capitalism and labour in the South, offering fresh insights at the intersection of cultural economy, gender studies and tech-capital in everyday life." * LSE Review of Books * "Experimental Times can be read as an opening, an invitation, to build a fuller theory of caste and entrepreneurialism for the India of today." * SAW * "An incisive ethnography of Bengaluru's metamorphosis from 'Pensioner's Paradise' and public-sector town to IT outsourcing back office, and now to an innovation-forward start-up city."
* Urbanisation * "Experimental Times shifts the focus of analysis on to affluent entrepreneurs in India's startup capital, Bangalore, to explain that successful entrepreneurship is performatively grounded in gender and class privileges that enable an experimental approach to leisure, friendship, and class (be)longing." * The Journal of Development Studies * "A pioneering text in scholarship on postcolonial technological cultures." * Catalyst: Feminism, Theory, Technoscience * "Gupta is a thoughtful and skilled qualitative scholar. Her descriptions are rich and colourful, whether she is writing about the monotony of her work sorting through marketing photos for Captivate or the bustle of Bangalore's pubs." * Pacific Affairs * "A seminal ethnographic study that presents a deep analysis of how the work is feminized, utilized for affective aspects, performed across both private and public spaces, and subjected to precarious conditions of 'unremunerated experimentation'." * Journal of Sociology *