Backable
The Surprising Truth Behind What Makes People Take a Chance on You
Published on 23. February 2021
Book
Hardback
256 pages
978-0-316-49451-9 (ISBN)
Description
A groundbreaking book that boldly claims the key to success is not talent, connections, or ideas, but the ability to persuade people to take a chance on your potential.
"The most exceptional people aren't just brilliant...they're backable." —Daniel Pink, #1 New York Times bestselling author of When, Drive and To Sell is Human
No one makes it alone. But there’s a reason some people can get investors or bosses to believe in them while others cannot. And that reason has little to do with experience, pedigree, or a polished business plan. Backable people seem to have a hidden quality that inspires others to take action. We often chalk
this up to natural talent or charisma...either you have “it” or you don’t.
After getting rejected by every investor he pitched, Suneel Gupta had a burning question: Could “it” be learned?
Drawing lessons from hundreds of the world’s biggest thinkers, Gupta discovered how to pitch new ideas in a way that has raised millions of dollars, influenced large-scale change inside massive corporations, and even convinced his eight-year-old daughter to clean her room. Inside Backable are long-held secrets from producers of Oscar-winning films, members of Congress, military leaders, culinary stars, venture capitalists, founders of unicorn-status startups, and executives at iconic companies like Lego, Method, and Pixar.
Backable reveals how the key to success is not charisma, connections, or even your résumé, but rather your ability to persuade others to
take a chance on you. This original book will show you how.
"The most exceptional people aren't just brilliant...they're backable." —Daniel Pink, #1 New York Times bestselling author of When, Drive and To Sell is Human
No one makes it alone. But there’s a reason some people can get investors or bosses to believe in them while others cannot. And that reason has little to do with experience, pedigree, or a polished business plan. Backable people seem to have a hidden quality that inspires others to take action. We often chalk
this up to natural talent or charisma...either you have “it” or you don’t.
After getting rejected by every investor he pitched, Suneel Gupta had a burning question: Could “it” be learned?
Drawing lessons from hundreds of the world’s biggest thinkers, Gupta discovered how to pitch new ideas in a way that has raised millions of dollars, influenced large-scale change inside massive corporations, and even convinced his eight-year-old daughter to clean her room. Inside Backable are long-held secrets from producers of Oscar-winning films, members of Congress, military leaders, culinary stars, venture capitalists, founders of unicorn-status startups, and executives at iconic companies like Lego, Method, and Pixar.
Backable reveals how the key to success is not charisma, connections, or even your résumé, but rather your ability to persuade others to
take a chance on you. This original book will show you how.
More details
Language
English
Place of publication
United States
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 236 mm
Width: 152 mm
Thickness: 30 mm
Weight
454 gr
ISBN-13
978-0-316-49451-9 (9780316494519)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Suneel Gupta is on faculty at Harvard University where he teaches students how to be Backable. Using the 7 steps inside this book, Suneel went from being the face of failure for the New York Times to being the “New Face of Innovation” for the New York Stock Exchange. His ideas have been backed by firms like Greylock and Google Ventures, and he has invested in startups including Airbnb, Calm, and SpaceX. Suneel also serves as an emissary for Gross National Happiness between the United States and the Kingdom of Bhutan.