Marketing Management: Strategies and Programs
3rd Edition
Published on 31. December 1988
Book
Paperback/Softback
427 pages
978-0-07-100448-0 (ISBN)
More details
Edition
3rd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
ISBN-13
978-0-07-100448-0 (9780071004480)
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Schweitzer Classification