
Essentials of Business Communication
CENGAGE Learning Custom Publishing
10th Edition
Published on 1. January 2015
Book
Mixed media product
608 pages
978-1-305-63056-7 (ISBN)
Description
Strengthen your business communication skills with the streamlined presentation and unparalleled learning resources found only in the award-winning ESSENTIALS OF BUSINESS COMMUNICATION, 10E. This unique four-in-one learning package includes an authoritative text, practical workbook, grammar/mechanics handbook at the end of the book, and premium Web site. You learn basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic, updated model documents and new exercises and activities introduce the latest business communication practices. Extraordinary print and exercises help you build confidence as you review grammar, punctuation, and writing guidelines. You'll find increased coverage of professional social media communication, electronic messages and digital media. Innovative technology resources, including MindTap(TM), Aplia(TM), and Write Experience, help you refine the business communication skills essential for workplace success.
More details
Edition
10th Revised edition
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 277 mm
Width: 213 mm
Thickness: 23 mm
Weight
1089 gr
ISBN-13
978-1-305-63056-7 (9781305630567)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world's leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills. Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nurtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of BUSINESS COMMUNICATION: PROCESS AND PRODUCT as well as on ESSENTIALS OF BUSINESS COMMUNICATION. Dr. Loewy holds a master's degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest -- literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching/learning materials for undergraduate and graduate business communication students.
Author
Los Angeles Pierce College
California State University, Fullerton (Emerita)
Content
Unit 1: Workplace Communication Today. Communicating in the Digital-Age Workplace. Unit 2: The Business Writing Process. 2. Planning Business Messages. 3. Organizing and Drafting Business Messages. 4. Revising Business Messages. Unit 3: Workplace Messages. 5. Short Workplace Messages and Digital Media. 6. Positive Messages. 7. Negative Messages. 8. Persuasive and Sales Messages. Unit 4: Business Reports. 9. Informal Reports. 10. Proposals and Formal Reports. Unit 5: Professionalism and Team, Meeting, and Presentation Skills. 11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings. 12. Business Presentations. Unit 6: Employment Communication . 13. The Job Search and Resumes in the Digital Age. 14. Interviewing and Following Up. Appendixes. A. Document Formats. B. Proofreading and Corrections Symbols. C. Citation and Documentation Formats. Front Matter and End Matter. Grammar/Mechanics Handbook. Key to Grammar/Mechanics Checkups.