
Essentials of Business Communication
South-Western College Publishing
12th Edition
Will be published approx. on 1. April 2022
Book
Paperback/Softback
600 pages
978-0-357-71497-3 (ISBN)
Article not available at the moment
Description
Ensure you have the job-ready writing and communication skills that today's employers demand with Guffey/Loewy's ESSENTIALS OF BUSINESS COMMUNICATION, 12E. This market-leading text and its online study tools help you develop the professional and communication skills that employers seek, including writing, speaking, critical thinking and teamwork. Updated employment chapters offer insights into a labor market that is more competitive and dependent on technology than ever before. The latest trends, technologies and practices, based on interviews with practitioners and the research of thousands of articles and blogs emphasize transferable professional skills. Timely advice guides you through building your brand, searching for a job, writing a winning resume, interviewing effectively and using LinkedIn. Optional editing challenges and grammar reviews and a complete grammar guide at the end of the book help you improve critical language skills. MindTap online study tools let you further refine your communication abilities.
More details
Edition
12th edition
Language
English
Place of publication
Florence
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 216 mm
Width: 274 mm
Thickness: 20 mm
Weight
1116 gr
ISBN-13
978-0-357-71497-3 (9780357714973)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Mary Ellen Guffey | Dana Loewy
Essentials of Business Communication
Book
02/2026
13th Edition
South-Western College Publishing
€256.50
Article not available at the moment
Previous edition

Mary Ellen Guffey | Dana Loewy
Essentials of Business Communication
Book
01/2018
11th Edition
South-Western College Publishing
€274.83
Article exhausted; check for reprint
Persons
A dedicated professional, Mary Ellen Guffey has taught business communication and business English for over 35 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University, a master's degree from the University of Illinois and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Recognized as the world's leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her award-winning books: "Business Communication: Process and Product," "Business English" and "Essentials of Business Communication," each the most popular learning platform in its market. Dana Loewy taught business communication at California State University, Fullerton, for two decades. Concurrently she also taught various German courses and was a regular guest lecturer at Fachhochschule Nuertingen, Germany. In addition, she is a business etiquette consultant certified by The Protocol School of Washington and occasionally advises organizations in the United States and several European countries on strategic and intercultural communication. Dr. Loewy holds a master's degree from Bonn University, Germany, and earned a Ph.D. in English at the University of Southern California. Active in professional associations, Dr. Loewy participates in international conferences, runs a successful blog (BizComBuzz) and is committed to creating effective learning materials for business communication students.
Author
Los Angeles Pierce College
California State University, Fullerton (Emerita)
Content
Part 1: BUSINESS COMMUNICATION IN THE INFORMATION AGE.
1. Thriving in a Digital, Social, and Mobile Workplace.
Part 2: THE WRITING PROCESS IN THE DIGITAL ERA.
2. Planning Business Messages.
3. Organizing and Drafting Business Messages.
4. Revising Business Messages.
Part 3: WORKPLACE COMMUNICATION.
5. Short Workplace Messages and Digital Media.
6. Positive and Neutral Messages.
7. Bad-News Messages.
8. Persuasive Messages.
Part 4: BUSINESS REPORTS AND PROPOSALS-BEST PRACTICES.
9. Informal Reports.
10. Proposals and Formal Reports.
Part 5: PROFESSIONALISM, TEAMWORK, MEETINGS, AND SPEAKING SKILLS.
11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.
12. Business Presentations.
Part 6: EMPLOYMENT COMMUNICATION.
13. The Job Search, Resumes, and Cover Messages.
14. Interviewing and Following Up.
Appendix A: Message Formats.
Appendix B: Documentation Formats.
Appendix C: Correction Symbols and Proofreading Marks.
Appendix D: Grammar/Mechanics Handbook With Review Exercises (Including Confusing Words and 160 Frequently Misspelled Words).
Glossary (Available within MindTap).
Index.
1. Thriving in a Digital, Social, and Mobile Workplace.
Part 2: THE WRITING PROCESS IN THE DIGITAL ERA.
2. Planning Business Messages.
3. Organizing and Drafting Business Messages.
4. Revising Business Messages.
Part 3: WORKPLACE COMMUNICATION.
5. Short Workplace Messages and Digital Media.
6. Positive and Neutral Messages.
7. Bad-News Messages.
8. Persuasive Messages.
Part 4: BUSINESS REPORTS AND PROPOSALS-BEST PRACTICES.
9. Informal Reports.
10. Proposals and Formal Reports.
Part 5: PROFESSIONALISM, TEAMWORK, MEETINGS, AND SPEAKING SKILLS.
11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.
12. Business Presentations.
Part 6: EMPLOYMENT COMMUNICATION.
13. The Job Search, Resumes, and Cover Messages.
14. Interviewing and Following Up.
Appendix A: Message Formats.
Appendix B: Documentation Formats.
Appendix C: Correction Symbols and Proofreading Marks.
Appendix D: Grammar/Mechanics Handbook With Review Exercises (Including Confusing Words and 160 Frequently Misspelled Words).
Glossary (Available within MindTap).
Index.