
Business Communication
Process & Product
South-Western College Publishing
11th Edition
Published on 11. March 2024
Book
Hardback
646 pages
978-0-357-98410-9 (ISBN)
Description
Guffey/Loewy's best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 11e, helps students develop the skills that employers value, including writing, speaking, presentation, critical thinking and teamwork skills. Two employment chapters provide students with up-to-date tips for job searching, successful interviewing and navigating today's competitive labor market. MindTap assignments and resources reinforce the important skills and concepts from the text. Based on interviews with business practitioners and extensive research into the latest technologies and best practices, the 11th edition offers advice on building a personal brand, maintaining a professional online presence, using LinkedIn effectively and creating a winning resume. Real-world assignments and digital practice tools equip students with communication skills to help them stand out in business today and in the future.
More details
Edition
11th edition
Language
English
Place of publication
Florence
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 267 mm
Width: 211 mm
Thickness: 30 mm
Weight
1542 gr
ISBN-13
978-0-357-98410-9 (9780357984109)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition

Book
01/2021
10th Edition
South-Western College Publishing
€343.50
Shipment within 15-20 days
Persons
A dedicated professional, Mary Ellen Guffey has taught business communication and business English for over 35 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University, a master's degree from the University of Illinois and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Recognized as the world's leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her award-winning books: "Business Communication: Process and Product," "Business English" and "Essentials of Business Communication," each the most popular learning platform in its market. Dana Loewy taught business communication at California State University, Fullerton, for two decades. Concurrently she also taught various German courses and was a regular guest lecturer at Fachhochschule Nuertingen, Germany. In addition, she is a business etiquette consultant certified by The Protocol School of Washington and occasionally advises organizations in the United States and several European countries on strategic and intercultural communication. Dr. Loewy holds a master's degree from Bonn University, Germany, and earned a Ph.D. in English at the University of Southern California. Active in professional associations, Dr. Loewy participates in international conferences, runs a successful blog (BizComBuzz) and is committed to creating effective learning materials for business communication students.
Author
Los Angeles Pierce College
California State University, Fullerton (Emerita)
Content
UNIT I: COMMUNICATION FOUNDATIONS.
1. Business Communication in the Digital Age.
2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.
3. Intercultural Communication.
UNIT II: THE WRITING PROCESS.
4. Planning Business Messages.
5. Organizing and Writing Business Messages.
6. Revising Business Messages.
UNIT III: WORKPLACE COMMUNICATION.
7. Electronic Messages and Digital Media.
8. Positive and Neutral Messages.
9. Negative Messages.
10. Persuasive and Sales Messages.
UNIT IV: Reports, Proposals, and Presentations.
11. Report Writing Basics.
12. Informal Business Reports.
13. Proposals, Business Plans, and Formal Business Reports.
14. Business Presentations.
UNIT V: EMPLOYMENT COMMUNICATION.
15. The Job Search, Resumes, and Cover Letters in the Digital Age.
16. Interviewing and Following Up.
Appendix A: Document Formats.
Appendix B: Citation Formats.
Appendix C: Correction Symbols and Proofreading Marks.
Appendix D: Grammar and Mechanics.
1. Business Communication in the Digital Age.
2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.
3. Intercultural Communication.
UNIT II: THE WRITING PROCESS.
4. Planning Business Messages.
5. Organizing and Writing Business Messages.
6. Revising Business Messages.
UNIT III: WORKPLACE COMMUNICATION.
7. Electronic Messages and Digital Media.
8. Positive and Neutral Messages.
9. Negative Messages.
10. Persuasive and Sales Messages.
UNIT IV: Reports, Proposals, and Presentations.
11. Report Writing Basics.
12. Informal Business Reports.
13. Proposals, Business Plans, and Formal Business Reports.
14. Business Presentations.
UNIT V: EMPLOYMENT COMMUNICATION.
15. The Job Search, Resumes, and Cover Letters in the Digital Age.
16. Interviewing and Following Up.
Appendix A: Document Formats.
Appendix B: Citation Formats.
Appendix C: Correction Symbols and Proofreading Marks.
Appendix D: Grammar and Mechanics.