Demystifying Strategy
How to Become a Strategic Thinker
1st Edition
Published on 3. October 2012
Book
Paperback/Softback
336 pages
978-0-7494-6568-1 (ISBN)
Description
Demystifying Strategy provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and exercises it helps you to assess your own strategic mind and covers key topics such as: the different perspectives on strategy, economic analysis, dynamic competitive positioning, designing and evaluating options, implementation, managing the strategy process and how to nurture your strategic mind. Aimed at executives, entrepreneurs and also students of management, it enables you to assess the teaching of strategy 'gurus', construct your own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies.
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Dimensions
Height: 234 mm
Width: 155 mm
Thickness: 18 mm
Weight
499 gr
ISBN-13
978-0-7494-6568-1 (9780749465681)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Dr Tony Grundy is an internationally experienced, independent strategy consultant working with major corporations and organizations of all kinds of sizes. His clients include Barclaycard, Boots, BP, Diageo, Dyson Appliances, Easyjet, the Economist Group, Emirates Airlines, Ernst and Young, Financial Times, Ford, HSBC, KPMG, Microsoft, Motorola, Nokia, Pfizer, Tesco and Vodafone. He currently teaches at Henley Business School and is Visiting Senior Fellow at Cranfield School of Management, where he has trained over 1,000 managers to make the shift from operational management to being strategic managers.
Content
Chapter - 01: Opening the doorway to strategy;
Chapter - 02: Embracing the strategic world - part 1;
Chapter - 03: Embracing the strategic world - part 2;
Chapter - 04: Analysing strategy economically;
Chapter - 05: Dynamic competitive positioning;
Chapter - 06: Designing and evaluating options;
Chapter - 07: Implementation;
Chapter - 08: Managing the strategy process;
Chapter - 09: Bringing it all together
Chapter - 02: Embracing the strategic world - part 1;
Chapter - 03: Embracing the strategic world - part 2;
Chapter - 04: Analysing strategy economically;
Chapter - 05: Dynamic competitive positioning;
Chapter - 06: Designing and evaluating options;
Chapter - 07: Implementation;
Chapter - 08: Managing the strategy process;
Chapter - 09: Bringing it all together