Process-based Strategic Planning
4th Edition
Published on 13. June 2006
Book
Hardback
XXVI, 381 pages
978-3-540-32754-7 (ISBN)
Description
Useful manual for managers of strategy management projects.
Presents and illustrates methods and tools of strategic planning.
The approach explained contains detailed recommendations and examples.
Previous edition has sold 900 copies world wide since its release in 2002.
More details
Edition
4th ed.
Language
English
Place of publication
Heidelberg
Germany
Publishing group
Springer Berlin
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
138
138 s/w Abbildungen
138 Illustrations, black and white; XXVI, 381 p. 138 illus.
Dimensions
Height: 23.5 cm
Width: 15.5 cm
ISBN-13
978-3-540-32754-7 (9783540327547)
DOI
10.1007/3-540-36608-3
Schweitzer Classification
Other editions
New editions
Rudolf Grünig | Richard Kühn
Process-based Strategic Planning
Book
12/2010
6th Edition
Springer
€53.49
Shipment within 7-9 days
Book
06/2008
5th Edition
Springer
€53.45
Article exhausted; check for reprint
Additional editions
Rudolf Grünig | Richard Gaggl
Process-based Strategic Planning
E-Book
12/2006
4th Edition
Springer
€52.99
Available for download
Previous edition
Rudolf Grünig | Richard Gaggl
Process-based Strategic Planning
Book
02/2005
3rd Edition
Springer
€48.10
Article exhausted; check for reprint
Persons
Content
The idea of strategic planning.- Strategies, strategic planning and success potentials.- The development of strategic planning.- Assessment of strategies.- The process of strategic planning and the resulting documents.- Strategic documents as the result of strategic planning.- The process of strategic planning.- The strategic analysis and planning toolbox.- Strategy project planning and strategic analysis.- Project planning.- Strategic analysis.- Developing corporate strategies.- Defining the strategic businesses.- Assessing relevant industries with the help of competitive intensity models.- Determining strategic objectives with the help of portfolio methods.- The corporate strategy development process.- Developing business strategies.- Generic business strategies.- Specifying business strategies at the level of the market offer.- Specifying business strategies at the level of resources.- The business strategy development process.- Defining the implementation measures and assessing and approving the strategies.- Defining the implementation measures.- Final assessment of strategies and strategy implementation measures.- Formulating and approving the strategic documents.