Telephone Survey Methodology

Offering the first major summary of research developments in telephone surveys, this volume covers all important developments in household telephone-survey methods, including results from the US, Europe, and Australia. It discusses commercial survey settings, academic survey research, and government statistical agencies. In-depth reviews of methodology are presented, including choice of target population, sample design, questionnaire construction, interviewing techniques, measurement error issues, and nonresponse characteristics. Administrative issues in telephone surveys are also described, together with the latest techniques in computer-assisted telephone interviewing. The book contains a comprehensive, international bibliography of the telephone survey methodology literature.