Telecommunications: With PowerWeb
An Introduction to Electronic Media
9th Edition
Published on 29. June 2005
Book
Paperback/Softback
458 pages
978-0-07-322158-8 (ISBN)
Description
This concise, student-friendly text teaches the essentials of telecommunications. It is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section of the text focuses on the various media forms (e.g. radio, the Internet), while the second section addresses the functions of media (programming, advertising, etc.); however, the various chapters may be read in any sequence, with the help of an effective glossary that defines all potentially unfamiliar terms.
More details
Edition
9th Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 231 mm
Width: 188 mm
Thickness: 18 mm
Weight
712 gr
ISBN-13
978-0-07-322158-8 (9780073221588)
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Schweitzer Classification
Persons
Lynne Schafer Gross is presently a Professor in the Department of Radio-TV-Film at California State University, Fullerton. She has written ten other textbooks and hundreds of magazine articles. In 1999 she was the recipient of the Frank Stanton Award for Distinguished Contribution to Electronic Media Education and in 1997 she received the Distinguished Education Service Award from the Broadcast Education Association. She is a past governor of the Academy of Television Arts and Sciences and has also chaired that organization's Library Committee and Student Activities Committee. As Past President of the Broadcast Education Association she increased membership 24% and funding 59%. Professionally, she was Director of Programming for Valley Cable TV and the producer of numerous radio and TV programs for public, commercial, and cable outlets. Her teaching and consulting have taken her to many countries including Malaysia, Swaziland, Estonia, Australia, Guyana, and Russia. Her doctorate is from UCLA.
Content
Table of Contents: Prologue: The Significance of Telecommunications Part I Electronic Media Forms 1 Radio 2 Broadcast Television 3 Cable and Satellite Television 4 Movies 5 The Internet 6 Other Forms of Telecommunications 7 International Electronic Media Part II Electronic Media Functions 8 Business Practices 9 Programs 10 Laws and Regulations 11 Ethics and Effects 12 Advertising 13 Audience Feedback 14 Production, Distribution, and Exhibition Epilogue Careers in Telecommunications