
Programming for TV, Radio & The Internet
Strategy, Development & Evaluation
CRC Press
2nd Edition
Published on 26. November 2015
Book
Hardback
344 pages
978-1-138-16788-9 (ISBN)
Article exhausted; check different version
Description
Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
More details
Edition
2nd New edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Undergraduate communications students taking Programmin courses (usually junior and senior level)<BR id="CRLF"><BR id="CRLF">Students not majoring in Broadcast/Comm but who are taking elective courses in Radio-TV-Film, Telecommunications, Electronic Media, Electronic Arts, or Communications Departments. AND: professional reference for broadcasters, engineers, media sellers and promoters (NAB attendees)
Edition type
New edition
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 254 mm
Width: 178 mm
Weight
640 gr
ISBN-13
978-1-138-16788-9 (9781138167889)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Lynne Gross | Brian Gross | Philippe Perebinossoff
Programming for TV, Radio & The Internet
Strategy, Development & Evaluation
E-Book
11/2012
2nd Edition
Routledge
€111.99
Available for download

Lynne Gross | Brian Gross | Philippe Perebinossoff
Programming for TV, Radio & The Internet
Strategy, Development & Evaluation
Book
02/2005
2nd Edition
Focal Press
€115.20
Shipment within 15-20 days
Persons
Dr. Lynne S. Gross has taught radio and television production at a number of universities in both the United States and abroad. She has published 11 books and numerous articles which have appeared in Billboard, Radio Ink, Feedback and the Journal of College Radio. Dr. Gross has served as President of the Broadcast Education Association and was awarded its Distinguished Education Service Award in 1997. Professionally, she worked as Director of Programming for Valley Cable TV and has produced hundreds of radio and television programs.
Brian Gross, MFA, is a multimedia and Internet developer, critically-acclaimed composer, visual artist and published writer. He has been a Professor in the Radio, Television and Film, as well as the Communications departments at California State University at Fullerton, and has developed community-based initiatives to reach at-risk youth through new media. His work has been featured in galleries, performance venues and on radio throughout the United States and Europe.
Philippe Perebinossoff is a member of the Radio, Film & Television faculty at California State University-Fullerton, where he teaches a variety of critical studies courses. He is a former ABC television executive, having been both a network censor and a programming executive, supervising the development of over 200 television movies, including the Oprah Winfrey Presents franchise (such as the Emmy award winning Tuesdays with Morrie). It's important to him that students and industry professionals are able to reconcile ethical maxims in real world situations within the workplace, prompting the writing of this text.
Brian Gross, MFA, is a multimedia and Internet developer, critically-acclaimed composer, visual artist and published writer. He has been a Professor in the Radio, Television and Film, as well as the Communications departments at California State University at Fullerton, and has developed community-based initiatives to reach at-risk youth through new media. His work has been featured in galleries, performance venues and on radio throughout the United States and Europe.
Philippe Perebinossoff is a member of the Radio, Film & Television faculty at California State University-Fullerton, where he teaches a variety of critical studies courses. He is a former ABC television executive, having been both a network censor and a programming executive, supervising the development of over 200 television movies, including the Oprah Winfrey Presents franchise (such as the Emmy award winning Tuesdays with Morrie). It's important to him that students and industry professionals are able to reconcile ethical maxims in real world situations within the workplace, prompting the writing of this text.
Author
California State University, Fullerton, USA
Former Professor, Radio/Television/Film, California State University, Fullerton; Owner of multimedia firm eggmedia.ca, USA
California State University, Fullerton, USA
Content
1. History of Programming
2. Distribution
3. Sources of Programming
4. Development
5. The Role of Testing
6. Elements of Successful Programming
7. External Influences on Programming
8. Internal Influences on Programming
9. Primetime Scheduling
10. Non primetime Scheduling
11. Program Evaluation
12. Changing and Canceling Programs
13. Programming Ethics
Each chapter
2. Distribution
3. Sources of Programming
4. Development
5. The Role of Testing
6. Elements of Successful Programming
7. External Influences on Programming
8. Internal Influences on Programming
9. Primetime Scheduling
10. Non primetime Scheduling
11. Program Evaluation
12. Changing and Canceling Programs
13. Programming Ethics
Each chapter