Electronic Media: An Introduction
11th Edition
Published on 16. October 2012
Book
Paperback/Softback
464 pages
978-0-07-352616-4 (ISBN)
Description
Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials.
More details
Person
Lynne Schafer Gross is presently a Professor in the Department of Radio-TV-Film at California State University, Fullerton. She has written ten other textbooks and hundreds of magazine articles. In 1999 she was the recipient of the Frank Stanton Award for Distinguished Contribution to Electronic Media Education and in 1997 she received the Distinguished Education Service Award from the Broadcast Education Association. She is a past governor of the Academy of Television Arts and Sciences and has also chaired that organizations Library Committee and Student Activities Committee. As Past President of the Broadcast Education Association she increased membership 24% and funding 59%. Professionally, she is currently Associate Producer for the video series Journeys Below the Line and in the past she was Director of Programming for Valley Cable TV and the producer of numerous radio and TV programs for public, commercial, and cable outlets. Her teaching and consulting have taken her to many countries including Malaysia, Swaziland, Estonia, Australia, Guyana, and Russia. Her doctorate is from UCLA.
Content
Part I - Electronic Media FormsChapter 1 - An Overview of Electronic Media1.1 A Rationale for Study 1.2 Chronological Highlights and Interactions1.3 Ownership of Media Devices1.4 Use of Electronic Media1.5 The Functions of Media1.6 The Democratization of Media1.7 Convergence, Proliferation, and Resilience1.8 Issues and the Future1.9 SummarySuggested WebsitesNotesChapter 2 - The Internet, Portable Platforms, and Video Games2.1 Origins of the Internet2.2 Standardizing the Internet Design2.3 The Beginning of Email2.4 The World Wide Web2.5 Privatizing the Internet2.6 Refining the Internet2.7 Ups and Downs of Internet Companies2.8 Audio on the Internet2.9 Video on the Net2.10 Social Networking2.11 The Rise of Portable Platforms2.12 Cell Phones2.13 Smartphones2.14 Pods and Pads2.15 The Early Days of Video Games2.16 Games Falter and Rebound2.17 Game Console Wars2.18 Games for the Internet and Beyond2.19 Issues and the Future2.20 SummarySuggested WebsitesNotesChapter 3 - Cable, Satellite, and Telco TV3.1 The Beginnings of Cable TV3.2 Early Cable TV Regulations3.3 Early Cable TV Programming3.4 HBO's Influence3.5 The Beginnings of Satellite TV3.6 Cable TV's Gold Rush3.7 Growth of Cable TV Programming Services3.8 Cable TV Regulations Revisited3.9 Satellite TV Revived3.10 Programming Changes3.11 Telephone Company Entry3.12 Regulations Continued3.13 Competitions Galore3.14 Issues and the Future3.15 SummarySuggested WebsitesNotesChapter 4 - Broadcast Television4.1 Early Experiments4.2 The Emergence of Broadcast Television4.3 The Freeze4.4 Early TV Programming4.5 Blacklisting4.6 The Live Era4.7 Color TV Approval4.8 Prerecorded Programming4.9 The Quiz Scandals4.10 Reflections of Upheaval4.11 A Vast Wasteland?4.12 The Public Broadcasting Act of 19674.13 Government Actions of the 1970s4.14 Network Changes4.15 More Government Interaction4.16 Programming Changes4.17 Growth of Hispanic Television4.18 Digital TV and HDTV4.19 Broadcasting and Newer Technologies4.20 Issues and the Future4.21 SummarySuggested WebsitesNotesChapter 5 - Radio and Audio5.1 Early Inventions5.2 The Sinking of the Titanic5.3 World War I5.4 The Founding of RCA5.5 Early Radio Stations5.6 The Rise of Advertising5.7 The Formation of Networks5.8 Chaos and Government Action5.9 The Golden Era of Radio5.10 The Press-Radio War5.11 World War II5.12 The Early Development of Audio Recording5.13 The Rise of the D. J.5.14 FM Radio Development5.15 The Restructuring of Public Radio5.16 College Radio5.17 The Changing Structure of Commercial Radio5.18 Consumer Audio Options5.19 Satellite and HD Radio5.20 Internet Radio5.21 Issues and the Future5.22 SummarySuggested WebsitesNotesChapter 6 - Movies and Home Video6.1 Early Developments6.2 The First Movies6.3 Studio Beginnings6.4 Griffith and His Contemporaries6.5 Hollywood during the Roaring Twenties6.6 Sound6.7 The "Golden Years" of Moviemaking6.8 Color6.9 Hard Times6.10 The Road Back6.11 Mythmakers Lucas and Spielberg6.12 Analog Home Video6.13 Digital Discs6.14 Enter TiVo6.15 The Internet the "Cloud"6.16 Moviemaking Today6.17 Issues and the Future6.18 SummarySuggested WebsitesNotesPart II - Electronic Media FunctionsChapter 7 - Careers in Electronic Media7.1 Desirable Traits for Electronic Media Practitioners7.2 College Preparation7.3 Outside Activities7.4 Internships7.5 Networking7.6 Job Applications7.7 Finding the First Job7.8 Interviewing7.9 Diversity7.10 Unions and Agents7.11 Compensation7.12 Types of Job Possibilities7.13 Issues and the Future7.14 SummarySuggested WebsitesNotesChapter 8 - Programming8.1 Sources of Programs8.2 Development8.3 The News Process8.4 Formats8.5 Scheduling8.6 Drama8.7 Comedy8.8 Reality8.9 Games8.10 Music8.11 News8.12 Sports8.13 Talk Shows8.14 Documentaries and Information8.15 Religion8.16 Children's Programming8.17 Issues and the Future8.18 SummarySuggested WebsitesNotesChapter 9 - Sales and Advertising9.1 Media-to-Consumer Sales9.2 Media-to-Media Sales9.3 Media to Advertiser Sales9.4 Contacting Advertisers9.5 Convincing Advertisers9.6 Determining the Type of Ad9.7 Determining the Cost9.8 Producing the Advertisement9.9 Handling Controversies9.10 Issues and the Future9.11 SummarySuggested WebsitesNotesChapter 10 - Promotion and Audience Feedback10.1 Promotion10.2 Forms of Audience Feedback10.3 Audience Research Companies10.4 Sampling10.5 Collecting Data10.6 Analyzing Quantitative Data10.7 Qualitative Research10.8 Pretesting10.9 Other Forms of Research10.10 Reporting Results10.11 How Audience Measurement Is Used10.12 Issues and the Future10.13 SummarySuggested WebsitesNotesChapter 11 - Laws and Regulations11.1 The Federal Communications Commission11.2 The Executive Branch11.3 The Legislative Branch11.4 The Judicial Branch11.5 The First Amendment11.6 Profanity, Indecency, and Obscenity11.7 Privacy11.8 Libel, and Slander11.9 Copyright11.10 Access to the Courts11.11 Licensing11.12 Ownership11.13 Equal Time11.14 Other Regulations11.15 Issues and the Future11.16 SummarySuggested WebsitesNotesChapter 12 - Ethics and Effects12.1 Interrelationships of Laws and Ethics12.2 Ethical Guidelines12.3 Ethical Considerations12.4 Effects of Media12.5 Organizations That Consider Effects12.6 High-Profile Effects12.7 Issues and the Future12.8 SummarySuggested WebsitesNotesChapter 13 - Technical Underpinnings13.1 Production Overview13.2 Audio Production13.3 Video Production13.4 Computer Production13.5 Distribution Overview13.6 Wire Transmission13.7 Wireless Transmission13.8 Exhibition Overview13.9 Motion Picture Exhibition13.10 Radio and Audio Reception13.11 Video Exhibition13.12 Issues and the Future13.13 SummarySuggested WebsitesNotesChapter 14 - The International Scene14.1 Early Film14.2 Early Radio14.3 The Colonial Era14.4 World War II and Its Aftermath14.5 Early Television 14.6 Broadcasting's Development 14.7 The Concerns of Developing Nations 14.8 The Coming of Satellites 14.9 Privatization 14.10 The VCR 14.11 The Collapse of Communism 14.12 Indigenous Programming 14.13 Globalization14.14 The Digital Age 14.15 Issues and the Future14.16 SummarySuggested WebsitesNotes Glossary Index