The Big Book of Small Business
The Number 1 Guide to Growing, Prospering and Succeeding Today
Published on 1. August 2011
Book
Paperback/Softback
368 pages
978-1-74237-428-4 (ISBN)
Description
'Andrew Griffiths knows his stuff' - Ross GittinsPacked with inspirational and practical advice, The Big Book of Small Business will help every business owner build the business of their dreams.Andrew Griffiths welcomes the 'age of the entrepreneur', the most exciting time for business owners - ever. In his down to earth, street smart style, he identifies new opportunities for smaller business operators to grow their business fast. He also shows how an entrepreneurial attitude can improve every aspect of a business, from customer relations to promotion to backroom accounts.With more people than ever before starting new businesses, competition is increasing at unprecedented rates. Everyone is looking for a silver bullet to give them a competitive edge - this book is it.If you only buy one business book this year, make it this one.
More details
Language
English
Place of publication
St Leonards NSW
Australia
Target group
Professional and scholarly
Dimensions
Height: 230 mm
Width: 175 mm
Weight
510 gr
ISBN-13
978-1-74237-428-4 (9781742374284)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Andrew Griffiths
The Big Book of Small Business
The number 1 guide to growing, prospering and succeeding today
E-Book
08/2011
Allen & Unwin
€25.49
Available for download
Person
Andrew Griffiths is an experienced entrepreneur with a real passion for small business. A sought after trainer and speaker with an international reputation, he offers smart, realistic and powerful solutions to business operators of all sizes. He is the author of 10 books sold in over 50 countries, including the bestselling 101 Ways to Market Your Business, 101 Survival Tips for Your Business and 101 Ways to Really Satisfy Your Customers.
Content
AcknowledgementsThe Age of the Entrepreneur1. What is the difference between success and failure?2. What do the truly spectacular entrepreneurs all have in common?3. The boss is the business barometer4. Invest in your greatest asset5. If you lie down with dogs, expect to get up with fleas6. Learning from the anti-businesses of the world7. Question everything - often8. Bad things happen to good businesses - be prepared now9. Does your business look the part?10. Use every opportunity to build rock-solid relationships11. Smart marketing is simple marketing12. Customer service commandments13. The lost art of selling14. The changing face of advertising15. Get things right online and profit follows16. Set the pace for your competitors to follow17. Can you really have a business and a life?18. How is your corporate karma account balance?19. Networking is not a dirty word20. Instead of changing staff, try changing yourself21. Working with family, friends and lovers22. In case of a business emergency, READ THIS23. How to survive if your business doesn't24. A final word