Marketing Automation with Eloqua
Published on 18. December 2013
Book
Paperback/Softback
136 pages
978-1-78217-778-4 (ISBN)
Description
This book is a practical guide following a step by step approach to create, edit, customize and upload your marketing campaign using Eloqua. If you are a marketing professional or business analyst who wants to use Eloqua to manage demand generation, lead scoring, e-mail marketing, and build digital marketing campaigns, this book is ideal for you. No previous knowledge of Eloqua is required.
More details
Language
English
Place of publication
Birmingham
United Kingdom
Dimensions
Height: 235 mm
Width: 191 mm
ISBN-13
978-1-78217-778-4 (9781782177784)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Ben Griffi th is an accomplished consultant and developer with expertise in web
analytics, sales and marketing automation, and system integrations. His career began
at a consulting fi rm where he was one of the fi rst certifi ed consultants for the Eloqua
partner program. He is the founder and president of Salytics (http://www.salytics.
com), a hybrid consulting and application development fi rm. Client services cover
a range of platforms including Eloqua, Salesforce, Marketo, and Adobe Marketing
Suite. Salytics works with numerous companies designing and implementing global
marketing campaigns utilizing the Eloqua platform.
Ben has also authored open source projects to extend Eloqua website tracking and
three native Salesforce.com applications that has been publicly released. He holds
a dual degree in computer engineering and economics from Queen's University in
Kingston, Canada.
analytics, sales and marketing automation, and system integrations. His career began
at a consulting fi rm where he was one of the fi rst certifi ed consultants for the Eloqua
partner program. He is the founder and president of Salytics (http://www.salytics.
com), a hybrid consulting and application development fi rm. Client services cover
a range of platforms including Eloqua, Salesforce, Marketo, and Adobe Marketing
Suite. Salytics works with numerous companies designing and implementing global
marketing campaigns utilizing the Eloqua platform.
Ben has also authored open source projects to extend Eloqua website tracking and
three native Salesforce.com applications that has been publicly released. He holds
a dual degree in computer engineering and economics from Queen's University in
Kingston, Canada.