Business
United States Edition
8th Edition
Published on 24. March 2005
Book
Hardback
736 pages
978-0-13-149537-1 (ISBN)
Description
This best-selling text provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developments-economic, social, and political-re-shaping some long-established business practices.
More details
Edition
8th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 285 mm
Width: 221 mm
Thickness: 32 mm
Weight
1742 gr
ISBN-13
978-0-13-149537-1 (9780131495371)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
03/2005
8th Edition
Pearson
€61.85
Article is exhausted; no reprint
Previous edition
Book
05/2003
7th Edition
Pearson
€91.55
Article exhausted; check for reprint
Content
I. UNDERSTANDING THE CONTEMPORARY BUSINESS ENVIRONMENT.
1. Understanding the U.S. Business System.
2. Understanding the Environments of Business.
3. Conducting Business Ethically and Responsibly.
4. Understanding Entrepreneurship and New Ventures.
5. Understanding the Global Context of Business.
II. UNDERSTANDING THE DYNAMICS OF MANAGING .
6. Managing the Business Enterprise .
7. Organizing the Business Enterprise .
8. Managing Human Resources and Labor Relations.
9. Motivating and Leading Employees.
III. UNDERSTANDING PRINCIPLES OF MARKETING.
10. Understanding Marketing Processes and Consumer Behavior.
11. Developing and Pricing Products.
12. Distributing Products.
13. Promoting Products.
IV. MANAGING OPERATIONS AND INFORMATION.
14. Producing Goods and Services.
15. Managing for Productivity and Quality.
16. Managing Information Systems and Communication Technology.
17. Understanding Principles of Accounting.
V. UNDERSTANDING FINANCIAL ISSUES .
18. Understanding Money and Banking.
19. Understanding Securities and Investments.
20. Understanding Financial and Risk Management.
Appendix I. Understanding the Legal Context of Business.
Appendix II. Crafting Your Business Plan.
Appendix III. Handling Your Personal Finances.
1. Understanding the U.S. Business System.
2. Understanding the Environments of Business.
3. Conducting Business Ethically and Responsibly.
4. Understanding Entrepreneurship and New Ventures.
5. Understanding the Global Context of Business.
II. UNDERSTANDING THE DYNAMICS OF MANAGING .
6. Managing the Business Enterprise .
7. Organizing the Business Enterprise .
8. Managing Human Resources and Labor Relations.
9. Motivating and Leading Employees.
III. UNDERSTANDING PRINCIPLES OF MARKETING.
10. Understanding Marketing Processes and Consumer Behavior.
11. Developing and Pricing Products.
12. Distributing Products.
13. Promoting Products.
IV. MANAGING OPERATIONS AND INFORMATION.
14. Producing Goods and Services.
15. Managing for Productivity and Quality.
16. Managing Information Systems and Communication Technology.
17. Understanding Principles of Accounting.
V. UNDERSTANDING FINANCIAL ISSUES .
18. Understanding Money and Banking.
19. Understanding Securities and Investments.
20. Understanding Financial and Risk Management.
Appendix I. Understanding the Legal Context of Business.
Appendix II. Crafting Your Business Plan.
Appendix III. Handling Your Personal Finances.