Business
International Edition
7th Edition
Published on 19. March 2003
Book
Paperback/Softback
736 pages
978-0-13-120976-3 (ISBN)
Description
For Introduction to Business courses.
This best-selling text provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. The seventh edition focuses on three simple rules-Learn, Evaluate, Apply.
This best-selling text provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. The seventh edition focuses on three simple rules-Learn, Evaluate, Apply.
More details
Edition
7th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 276 mm
Width: 217 mm
Thickness: 25 mm
Weight
1456 gr
ISBN-13
978-0-13-120976-3 (9780131209763)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Content
I. INTRODUCING THE CONTEMPORARY BUSINESS ENVIRONMENT.
1. Understanding the U.S. Business System.
2. Understanding the Environments of Business.
3. Understanding Ownership and Entrepreneurship.
4. Understanding the Global Context of Business.
5. Conducting Business Ethically and Responsibly.
II. UNDERSTANDING THE BUSINESS OF MANAGING.
6. Managing the Business Enterprise.
7. Organizing the Business Enterprise.
8. Managing Human Resources and Labor Relations.
9. Motivating, Satisfying, and Leading Employees.
III. UNDERSTANDING PRINCIPLES OF MARKETING.
10. Understanding Marketing Processes and Consumer Behavior.
11. Developing and Pricing Products.
12. Distributing Products.
13. Promoting Products.
IV. MANAGING OPERATIONS AND INFORMATION.
14. Producing Goods and Services.
15. Managing for Quality and Productivity.
16. Managing Information Systems and Communication Technology.
17. Understanding Principles of Accounting.
V. UNDERSTANDING FINANCIAL ISSUES.
18. Understanding Money and Banking.
19. Understanding Securities and Investments.
20. Understanding Financial and Risk Management.
Appendix: Understanding the Legal Context of Business.
1. Understanding the U.S. Business System.
2. Understanding the Environments of Business.
3. Understanding Ownership and Entrepreneurship.
4. Understanding the Global Context of Business.
5. Conducting Business Ethically and Responsibly.
II. UNDERSTANDING THE BUSINESS OF MANAGING.
6. Managing the Business Enterprise.
7. Organizing the Business Enterprise.
8. Managing Human Resources and Labor Relations.
9. Motivating, Satisfying, and Leading Employees.
III. UNDERSTANDING PRINCIPLES OF MARKETING.
10. Understanding Marketing Processes and Consumer Behavior.
11. Developing and Pricing Products.
12. Distributing Products.
13. Promoting Products.
IV. MANAGING OPERATIONS AND INFORMATION.
14. Producing Goods and Services.
15. Managing for Quality and Productivity.
16. Managing Information Systems and Communication Technology.
17. Understanding Principles of Accounting.
V. UNDERSTANDING FINANCIAL ISSUES.
18. Understanding Money and Banking.
19. Understanding Securities and Investments.
20. Understanding Financial and Risk Management.
Appendix: Understanding the Legal Context of Business.