Business, Fifth Canadian Edition
5th Edition
Published on 12. May 2004
Book
Hardback
759 pages
978-0-13-121789-8 (ISBN)
Description
This new edition maintains the strengths that made the first four editions so successful. Logical, well organized, and well respected, Business covers all of the Introduction to Business basics from a management perspective. It contains hundreds of examples of business practice, helping students bridge the gap from theory to practice. Particular emphasis in the new edition is placed on E-commerce, technology, entrepreneurship, and Canadian content.
More details
Edition
5th edition
Language
English
Place of publication
Scarborough
Canada
Publishing group
Pearson Canada, Toronto
Target group
Professional and scholarly
Dimensions
Height: 276 mm
Width: 210 mm
Weight
4060 gr
ISBN-13
978-0-13-121789-8 (9780131217898)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Ricky W. Griffin | Ronald J. Ebert | Frederick A. Starke
Business, Fourth Canadian Edition; Media Companion Edition
Book
04/2004
4th Edition
Prentice-Hall (Canada)
€68.43
Article exhausted; check for reprint
Content
I. INTRODUCING THE CONTEMPORARY BUSINESS WORLD. 1. Understanding the Canadian Business System. 2. Understanding the Environments of Business. 3. Understanding Entrepreneurship and Ownership. 4. Understanding International Business. 5. Conducting Business Ethically and Responsibly. II. THE BUSINESS OF MANAGING. 6. Managing the Business Enterprise. 7. Organizing the Business Enterprise. 8. Managing Human Resources. 9. Labour-Management Relations. 10. Motivating and Leading Employees. III. MANAGING OPERATIONS AND INFORMATION. 11. Producing Goods and Services. 12. Increasing Productivity and Quality. 13. Managing Information Systems and Communication Technology. 14. Understanding Accounting Issues. IV. MANAGING MARKETING. 15. Understanding Marketing Processes and Consumer Behaviour. 16. Developing and Promoting Goods and Services. 17. Pricing and Distributing Goods and Services. V. MANAGING FINANCIAL ISSUES. 18. Understanding Money and Banking. 19. Understanding Securities and Investments. 20. Financial Decisions and Risk Management. Appendix A: Business Law. Appendix B: Insurance.