Crowdsourcing For Dummies
Published on 19. April 2013
Book
Paperback/Softback
378 pages
978-1-119-94040-1 (ISBN)
Description
Give your business the edge with crowd-power!
Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business.
Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.
Reviews / Votes
'David Alan Grier's book is both a good starting point for the uninitiated as well as useful reference guide to those who are already part of the crowd.' (B2B Marketing.net, May 2013) 'This is a very good book. I would definitely buy it if you are even slightly interested in crowdsourcing.' (Frost Magazine, June 2013)More details
Edition
1. Auflage
Language
English
Place of publication
United States
Publishing group
John Wiley & Sons Inc
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 233 mm
Width: 184 mm
Thickness: 25 mm
Weight
696 gr
ISBN-13
978-1-119-94040-1 (9781119940401)
Schweitzer Classification
Other editions
Additional editions
Person
David Alan Grier is a writer, teacher and consultant on labour, technology, communication and management. He is Associate Professor at George Washington University, where he teaches International Science and Technology Policy. He is also the 2013 President of the IEEE Computer Society.
Content
Introduction 1
Part I: Understanding Crowdsourcing Basics 7
Chapter 1: People Power: Getting a Feel for Crowdsourcing 9
Chapter 2: Getting to Know the Forms of Crowdsourcing and Crowdmarkets 19
Chapter 3: Infiltrating the Crowd 29
Chapter 4: Joining the Crowdforce 43
Part II: Looking at the Different Forms of Crowdsourcing 61
Chapter 5: Creating Crowdcontests 63
Chapter 6: Raising Money with Crowdfunding 79
Chapter 7: Making Use of Macrotasks 99
Chapter 8: Managing with Microtasks 125
Chapter 9: Combining the Intelligence of Self-Organised Crowds 145
Part III: Building Skill 161
Chapter 10: Engaging the Crowd with Your Project 163
Chapter 11: Instructing the Crowd 175
Chapter 12: Crowdsourcing with Social Media 187
Chapter 13: Picking Your Platform 203
Chapter 14: Managing Your Crowd 221
Chapter 15: Learning on the Job 241
Part IV: Getting All You Can Get from the Crowd 257
Chapter 16: Combining Microtasks and Preparing Workflow 259
Chapter 17: Crowd Reporting: Using the Crowd to Gather Information and News 273
Chapter 18: Initiating Innovation 287
Chapter 19: Preparing Your Organisation 309
Part V: The Part of Tens 317
Chapter 20: Following the Future of Crowdsourcing: Ten (Or So) Websites to Watch 319
Chapter 21: Ten Best Practices to Adopt 329
Chapter 22: Ten Success Stories 335
Chapter 23: Ten Crowdsourcing Blunders to Avoid 343
Index 353