Direct Mail in the Digital Age
Published on 16. May 2011
Book
Paperback/Softback
192 pages
978-1-77040-071-9 (ISBN)
Description
"This book examines and explains both email and traditional direct mail in theory and in practical terms so small-business owners can figure out how best to reach customers. It looks at the pros and cons of each and explains how to choose and use available tools to get your business noticed."--Cover p. [4].
More details
Language
English
Place of publication
North Vancouver
Canada
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 228 mm
Width: 153 mm
Thickness: 9 mm
Weight
281 gr
ISBN-13
978-1-77040-071-9 (9781770400719)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Lin Grensing-Pophal has written many business and employee management articles for general and trade publications, and is the author of five books published by Self-Counsel Press. She is accredited through the International Association of Business Communicators and the Society for Human Resource Management, and is a member of the American Society of Journalists and Authors.