Go it Alone

This is a book for anyone considering setting up their own business - whether impelled by redundancy or inspired by dreams of freedom from a nine-to-five routine. This is not so much a "how to" book as a "whether to" book. There is no guidance on filling in your VAT return or producing an invoice, for example. Instead, the book is concerned with the cultural and psychological adaptions that the reader would have to make, and on deciding whether your personality is appropriate for the daunting - but possibly highly rewarding - challenges ahead. This book includes real-life case studies of people who have made the break, and they are frank about their own experiences and the lessons they have learned.