CRM at the Speed of Light
Capturing and Keeping Customers in Internet Real Time
2nd Edition
Published on 16. May 2002
Book
Hardback
480 pages
978-0-07-222416-0 (ISBN)
Description
Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies. This insightful and authoritative book shows you how to select the right tools for your business - so it can grow today - and on into the future.
More details
Series
Edition
2nd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
25 illustrations
Dimensions
Height: 228 mm
Width: 157 mm
Thickness: 41 mm
Weight
884 gr
ISBN-13
978-0-07-222416-0 (9780072224160)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
02/2001
McGraw-Hill Professional
€27.27
Article exhausted; check for reprint
Person
Paul Greenberg (Manassas, VA) is executive vice president of Live Wire, an eCommerce consulting firm and has many years' experience in ERP and CRM. He has built SAP and PeopleSoft practices and, in his current position, has established close partnerships with front-office leaders such as Siebel and SalesLogix. He is also the lead author on the book, Special Edition Using PeopleSoft (0789712814) published by Que.
Content
1: What Is CRM, Really? 2: Making the "e" in eCRM Vanish: The Newest Thing 3: Sales Management Versus CRM 4: CRM Strategy: So Many Choices, So Little Time 5: Why Does Your Company Need CRM? 6: Sales Force Automation: Good Products Aren't Enough 7: Enterprise Marketing Automation: New Kids on the Old Block 8: Analytics and Personalization 9: Partner Relationship Management: The Other Significant Other 10: C(RM)SPAN: There Is More to Life than Just Plain CRM 11: Call Centers and Field Service: Nearly Head-to-Head 12: CRM + ERP = Enterprise Applications and Then Some 13: SMB CRM: When Small and Medium Is Better than Big 14: Top CRM Vendors: The Sandbox Playmates 15: CRM Service Offerings: There Really Is Value to You and Yours 16: The CRM Service Providers: They Play in the Sandbox, Too 17: Implementing CRM: Easy as 1, 2, 3, 4, 5, 6, and so on 18: The Future's Not Hard to See, but Hard to Call Appendix: Customer Lifetime Value