Proving the Effectiveness of Marketing Communications
Laurence Green(Editor)
World Advertising Research Center (Publisher)
Published on 29. March 2007
Book
Hardback
520 pages
978-1-84116-193-8 (ISBN)
More details
Series
Language
English
Place of publication
Oxon
United Kingdom
Target group
College/higher education
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 250 mm
Width: 175 mm
ISBN-13
978-1-84116-193-8 (9781841161938)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification