Ethical Debates: Advertising
Published on 23. June 2011
Book
Hardback
48 pages
978-0-7502-6567-6 (ISBN)
Description
Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks, misleads and influences the buyer?
Look in detail at the industry, the effects of advertising and its influence on our daily lives. The author uses real-life case studies to illustrate the subject; fact panels, quotes and statistics give an informed insight into the discussion and encourage lively debate.
The Ethical Debates series confronts contentious issues affecting people in the 21st century.
Look in detail at the industry, the effects of advertising and its influence on our daily lives. The author uses real-life case studies to illustrate the subject; fact panels, quotes and statistics give an informed insight into the discussion and encourage lively debate.
The Ethical Debates series confronts contentious issues affecting people in the 21st century.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Hachette Children's Group
Target group
Primary & secondary/elementary & high school
Interest Age: From 11 to 16 years
Illustrations
40-45 colour photographs
Dimensions
Height: 237 mm
Width: 174 mm
Thickness: 10 mm
Weight
298 gr
ISBN-13
978-0-7502-6567-6 (9780750265676)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Jen Green received a doctorate from the University of Sussex 'Dept of English and American Studies' in 1982. She worked in publishing for 15 years and is now a full-time writer, who has written over 150 books for children. Her book 'Your Feelings: I'm Special' was short-listed for the NASEN Special Needs Award.
Content
Real-life case study What is Advertising? Why advertise? The business of advertising How do adverts work? Advertising and society Checks and Controls Advertising: Good or bad?/Looking into the future Glossary Timeline Further information Index