Doing Research in the Real World
6th Edition
Published on 13. December 2025
Book
Paperback/Softback
960 pages
978-1-5296-2149-5 (ISBN)
Description
If your focus is real world research, this book will provide you with an easy-to-follow, step-by-step guide to planning, delivering, and communicating it successfully. Allowing you to see research in action, this book uses real-world case studies from a wide range of disciplines and global markets, encouraging you to apply best practice to your own work. There is step-by-step guidance on quantitative, qualitative and mixed research methods to introduce you to the intricacies of real-world research.
The sixth edition:
? Integrates digital and face-to-face methods to reflect a changing world;
? Reveals the reality of methods and not just the theories behind them;
? Prepares you for your studies with detailed, practical advice.
Accompanied online by a wealth of handpicked tools and resources to help you avoid common pitfalls and learn key skills, this complete guide is still the definitive research companion for you.
The sixth edition:
? Integrates digital and face-to-face methods to reflect a changing world;
? Reveals the reality of methods and not just the theories behind them;
? Prepares you for your studies with detailed, practical advice.
Accompanied online by a wealth of handpicked tools and resources to help you avoid common pitfalls and learn key skills, this complete guide is still the definitive research companion for you.
More details
Edition
6th Revised edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 246 mm
Width: 189 mm
Thickness: 51 mm
Weight
1818 gr
ISBN-13
978-1-5296-2149-5 (9781529621495)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
David E. Gray | Eric A. Jensen
Doing Research in the Real World
Book
12/2025
6th Edition
SAGE Publications Ltd
€132.50
Shipment within 3-4 weeks
David E. Gray | Eric A. Jensen
Doing Research in the Real World
E-Book
11/2025
6th Edition
SAGE Publications Ltd
€125.99
Available for download
David E. Gray | Eric A. Jensen
Doing Research in the Real World
E-Book
11/2025
6th Edition
SAGE Publications Ltd
€125.99
Available for download
Previous edition
David E. Gray
Doing Research in the Real World
Book
11/2021
5th Edition
SAGE Publications Ltd
€80.65
Shipment within 15-20 days
Persons
David Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich. His research interests, and publication record, included research methods, management learning (particularly coaching and mentoring), professional identity, action learning, reflective learning, management learning in SMEs and the factors that contribute to SME success. He published books and articles on research methods, organizational learning, and coaching and mentoring.
David led a number of EU-funded research programmes including one examining the impact of coaching on the resilience of unemployed managers in their job-searching behaviours and another on how action learning can sustain unemployed managers in starting their own business. He also completed a global survey into the professional identity of coaches.
David led a number of EU-funded research programmes including one examining the impact of coaching on the resilience of unemployed managers in their job-searching behaviours and another on how action learning can sustain unemployed managers in starting their own business. He also completed a global survey into the professional identity of coaches.
Content
1 Introduction
Part A Principles and Planning for Research
2 Theoretical Perspectives and Research Methodologies
3 Selecting and Planning Research Proposals and Projects
4 Research Ethics
5 Searching, Critically Reviewing and Using the Literature
Part B Research Methodology
6 Quantitative Research Design
7 Qualitative Research Design
8 Mixed Methods Research Design
9 Sampling Strategies
10 Designing Descriptive and Analytical Surveys
11 Designing Case Studies
12 Designing Evaluations
13 Action Research and Change
Part C Data Collection Methods
14 Questionnaires and Surveys
15 Interviewing
16 Non-Participant Observation
17 Ethnography and Participant Observation
18 Focus Groups
19 Unobtrusive Measures
20 Visual Research Methods
21 Digital Research Methods
22 Secondary Data and Research
Part D Analysis and Report Writing
23 Data management by Eric A. Jensen
24 Getting Started Using SPSS
25 Analysing and Presenting Quantitative Data
26 Getting Started Using NVivo
27 Analysing and Presenting Qualitative Data
28 Writing Up the Research
29 Preparing for Presentations and Vivas
Part A Principles and Planning for Research
2 Theoretical Perspectives and Research Methodologies
3 Selecting and Planning Research Proposals and Projects
4 Research Ethics
5 Searching, Critically Reviewing and Using the Literature
Part B Research Methodology
6 Quantitative Research Design
7 Qualitative Research Design
8 Mixed Methods Research Design
9 Sampling Strategies
10 Designing Descriptive and Analytical Surveys
11 Designing Case Studies
12 Designing Evaluations
13 Action Research and Change
Part C Data Collection Methods
14 Questionnaires and Surveys
15 Interviewing
16 Non-Participant Observation
17 Ethnography and Participant Observation
18 Focus Groups
19 Unobtrusive Measures
20 Visual Research Methods
21 Digital Research Methods
22 Secondary Data and Research
Part D Analysis and Report Writing
23 Data management by Eric A. Jensen
24 Getting Started Using SPSS
25 Analysing and Presenting Quantitative Data
26 Getting Started Using NVivo
27 Analysing and Presenting Qualitative Data
28 Writing Up the Research
29 Preparing for Presentations and Vivas